How similar or different are the habits of South Africans of different ages? Effective Measure released the results of their Generational Lifestyles in South Africa Report for 2017. The survey looks at internet use, mobile habits, household composition and financial trends of major age groups within the region.
The results are broken down according to five groups: Gen Z, born 1996 and later; Millennials or Gen Y, born 1977 to 1995; Generation X, born 1965 to 1976; Baby Boomers, born 1946 to 1964; and Traditionalists or Silent Generation, born 1945 and before.
According to the report, the “findings from the sample surveyed suggest that, more than ever, South African lives are adapting to and evolving with growing levels and forms of technology. So much so that at least 66% of all South African respondents reported last accessing the internet yesterday.”
The report is based on the responses of 2941 people in South Africa, surveyed throughout the month of March this year.
Here are some major takeaways from the survey.
On Finances and Shopping
– The most common online purchases across all generations within the survey sample are software and electronics, and travel and accommodation.
– Gen X and Millennial respondents are the most stressed about managing their money, and the most worried about their debts.
– Generation Z respondents love shopping (36%) more than any other generation.
– Generation X report feeling more stressed when thinking about managing their money than any other generation.
– 77% of Baby Boomers are home owners.
– Only 40% of Millennial respondents own their own house.
– 13% of the Silent Generation rent their homes.
– 22% of Millennials aren’t owners or renters.
On Media And Internet Use
– More than a third of respondents watch over 2 hours of TV a day, which is also their primary source of news.
– Over a quarter of respondents describe themselves as at ease with computers, mobile phones and new technology.
– On average, all generations spend more time with family than browsing the internet.
On Work And Employment
– Over 18% of respondents of all age groups aren’t working or studying.
– The survey shows that 32% of Millennial respondents are not working, compared to 17% for Gen X and 11% for Baby Boomers.
– 25% of Baby Boomers work in the professional/technical industry.
– The majority of Gen X respondents work in the administration and managerial field.
On Life and Leisure
– Being fit and healthy and spending time with friends and family become increasingly important to respondents as age increases. Younger generations prioritise making money, learning new skills and having a fulfilling career.
– Spending time with friends and family is a more common leisure activity than browsing the internet, according to responses across all generations.