In their analysis of South Africans’ social media conversations, Crimson Hexagon, a social media analytics company, identified four key themes undergoing significant change – travel and hospitality, entertainment, fitness and sport and automotive.
Crimson Hexagon in partnership with YouKnow Digital launched the South African Consumer Trends Report which offers actionable insights, essential for any local or global brand aiming to gain a better understanding of South African consumers.
The findings have been compiled from billions of consumers, giving insight to social media posts between 2012 and 2016, across Twitter, Facebook, blogs and other forums on conversations around trends and how they have changed, they also reveal South African consumers’ priorities and concerns.
South Africans are increasingly active across social media platforms, with the country’s 26.8 million internet users spending almost three hours a day on social media. With only 27% social media penetration as of January 2017, there’s still plenty of room for growth. This is good news for those trying to gain more understanding of consumers.
Want to better understand South African consumers? – Here are highlights from the Consumer Trends Report.
TRAVEL AND HOSPITALITY
— #WOWZimbabwe (@Destination_Zim) October 10, 2017
TECHNOLOGY AND ENTERTAINMENT
That showmax ad about a grandad watching animated shows to connect to his grandkid jolts the heart.
— A S L A N ? (@HlomelaL) October 7, 2017
FITNESS AND SPORT
Some days you just have to grit your teeth and get it done | Money in the bank back on my high school track #MoneyInTheBank #AdidasRunning #Adidas #Stellenbosch #runnersworld #runnerspace #Running #Coetzenberg
A post shared by DOMINIQUE • SCOTT-EFURD (@domscottrunsa) on
— IG: thatobaas (@ThatoBaas) October 12, 2017