A Look At Some Of The Ways SMEs Are Cashing In On #BlackFriday

A Look At Some Of The Ways SMEs Are Cashing In On #BlackFriday

This #BlackFridaySMEs will use the opportunity to leverage off the global hype to not only boost cashflow, but some will also use the holiday season shopping frenzy to market themselves, display their creativity and even give back.

Here is how some SMEs are participating in this year’s #BlackFriday

SWEEPSOUTH, an online on-demand home cleaning service
This #BlackFridaySweepSouth will  be celebrating in a very different way, instead of giving their customers discounts, they will be using the day to give back to the domestic cleaners registered on their platform at no additional cost to their customers. Domestic cleaners will receive an extra 50% pay for every hour they work for all bookings using the promo code GIVEBACKFRIDAY.

CAPE COFFEE BEANSan e-commerce coffee store
The online coffee platform will be continuing their annual Black Friday tradition this year. In addition to a week of discounts, they are encouraging their customers to take a picture of their black coffees (latte-art-free) on the day and tag it #drinkitblackfriday.

Drink your #coffee black this Friday #drinkitblackfriday

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SWIITCHBEAUTYSouth African make-up brand
The beauty brand is calling the day Pink Friday. They are also encouraging customers to sign up to their mailing list in order to receive updates on what they are calling their “biggest beauty sale ever”, which will include discounts of up to 50% off. The specials will start at 12AM on Friday, 24 November and will be valid the entire weekend.

NIC HARRYan organic bamboo luxury men’s socks and accessory brand 
Nic Harry will be giving 40% off all their merchandise in store and online from 22 November until 24 November. They will also be giving an additional 10% off to customers who subscribe to their newsletter.

FAMILY TREE STORE, clothing label and store by hip hop artist, Cassper Nyovest 
Family Tree Store will be offering a whopping 60% off on selected items in their store, which is located in Newtown Junction in Johannesburg. The store sells designs by Nyovest, as well as merchandise by South African hip hop singer, Nadia Nakai, and Malawian-born record producer and singer, Gemini Major.

Don’t miss out on our hot Black Friday deals!?

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CORIUM SKINCARE, a natural skincare and beauty brand
This Friday they will be offering discounts on selected products such as soap bars, body butters, clay masks, overnight serums and exfoliating scrubs which have been made public on their social media pages since yesterday.

EARTHY SA, a natural haircare brand
As part of the Black Friday celebrations, Earthy will be offering 40% discounts on selected items in their store located in Newtown Junction. Offers will also be available on their online store.

??? Earthy Beauties! THIS WEEKEND ONLY ??? We’re having our first BLACK FRIDAY weekend at our Earthy Emporium in Newtown Junction with great discounts just for you ?? SELECTED PRODUCTS UP TO 40% OFF! You don’t want miss out ? Offers available on our online store! Speak to your nearest #earthypreneur to find out if they’re participating and for more info? Offers only available for orders fully paid for beween 24 & 26 November 2017 Don’t forget, we’re having our #EarthyPopUpSalon every FRIDAY, SATURDAY & SUNDAY this festive season? Get your hair done this weekend and get a free #EarthyLipBalm? (they’re soooo yummy ?) Book an appointment by giving us a call or by visiting our store ? #earthyemporium #healthyhair #healthyskin #blackfriday #blackfridaysouthafrica

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Michelle Strydom
Michelle Strydom
I'm a journalist for online publication, SME South Africa. I'm a BA journalism graduate from the University of Johannesburg. My areas of focus when it comes to writing are entrepreneurs, startups, marketing and funding. I also enjoy creative writing and proofreading.