If you have a business card, you already have a powerful marketing tool in your hand. While most people are concerned about how they should look, they often forget the most important thing – how to use them.
Here are some creative ideas to try.
1. Leave them at random places
Not everyone will come out and say they need your services. Leave your cards where they are mostly likely to get picked up. The location is up to you and your type of business, but the possibilities are endless.
Another innovative option is to use magnetic business cards to leave around. People can pick them up and place them on the fridge at home until they are ready to call.
2. Have a business referral program
Referral programs are a great way to increase sales while offering incentives to those who already use your business. Start off by handing out your business cards to current customer or clients. Then have them hand out the business cards to those who could benefit from your business. Offer incentives such as 10% off their next total purchase or a free gift for each new customer.
3. Create bookmarks
Whether you’re a photographer, an attorney, or even the CEO of an international company, every business is associated with something. Stop by the book store or library. Place your business card inside popular or new release books that pertain to your business or to the interests of your customers.
4. Point it out
Your ultimate goal is to find a way to make your business card stand out from the rest. Have your cards placed on the counter of a store and create a business card holder that announces “Free” or “Take One”.
5. Leave it with your tip
Restaurants, hotels, anywhere you leave a tip, add your business card to it. The workers are constantly talking with other people and generally, they are friendly people. They can easily pass along your information to someone who needs it.
Unfortunately, you never know when someone will need your business card so you have to find creative ways to get your card out there. Sometimes this can mean offering your card in more unconventional methods but the main things to remember are to take advantage of the resources you have and always keep some business cards on you.
5 Resourceful Ways to Use Business Cards [Adelphi]