How brands are using augmented reality apps to connect with consumers

Updated on 16 September 2014

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How brands are using augmented reality apps to connect with consumersWhile augmented reality (AR) may not be a widely known concept locally, forward thinking brands have shown that they are not afraid to take the plunge to the virtual.

AR apps give users an interactive experience by enhancing their physical real-world environment with elements such as sound, video or graphics to create a virtual or simulated one.

Earlier this year Google launched its low-tech gadget called Google Cardboard, a cardboard virtual reality headset that works with the use of an app which allows users to see images in 3D.

  • See also: Google’s new app puts virtual reality on your smartphone

Local coffee brand joins the AR trend

While this may all sound like it many years ahead, a  local coffee chain are already providing their consumers the experience. Together with advertising agency Digital Narrative, local coffee chain Vida e Caffé has incorporated AR in its latest marketing campaign to promote its travel competition (a trip to Dubai) launching this month.

Customers purchase a cup of coffee from Vida e Caffé, download the free augmented reality enabling app called Layar, launch the app, scan the sleeve and get an interactive tour of holiday resort, Atlantis, The Palm in Dubai which is part of the winner’s package.

Apps at work

The Layar app works by bringing print to life. Additional multimedia features with a simple camera scan.

Other examples of how AR apps interact with consumers are;  Yelp Monocle, the travel app uses a smartphone’s GPS to display 3D markers for nearby restaurants, bars, and other businesses in real time.

The SnapShop showroom app allows users to see what potential furniture may look like in their their living room before they buy online.

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