Introduction
As a business owner, it’s important to be able to directly share promotions, discounts and any updates directly to your customers. You can do this in many ways, such as social media, word-of-mouth, or an advertisement in your local newspaper. In the modern world, there is a simpler way to connect directly with your customers: e-mail marketing. And the best platform for small to medium-sized enterprises (SMEs) is Brevo.
What is Brevo?
Brevo is an all-in-one customer relationship management (CRM) platform that enables you to build more personalised relationships with your customers. Through its intuitive platform, you can easily create e-mails in minutes, leverage artificial intelligence (AI) to create content, deliver marketing content directly to your customers’ inboxes and receive reports with detailed statistics.
Importance of CRM for SMEs
CRMs like Brevo are vital for SMEs because they help improve customer retention and customer loyalty by centralising customer data and enabling you to provide your customers with personalised experiences and faster responses.
Main Features
Here are the main features of the Brevo e-mail marketing product.
Advanced Segmentation: Brevo enables you to send targeted messages to different segments of your e-mail marketing list.
24/7 Customer Support: Brevo provides its users with 24/7 customer care in various languages via e-mail, live chat, and social.
Automate Campaigns: Keep your audience engaged with a range of ready-made workflows and autoresponders for common automation scenarios such as welcome e-mails, birthday emails and abandoned cart emails.
Sign-up Forms: Grow your e-mail list and manage information requests with Brevo’s easy-to-embed custom forms.
Pricing
Brevo has four plans on its platform, each with a monthly and yearly fee. Each plan can be customised according to your business.
Free Plan – $0 per month. The free plan includes:
- 300 e-mails per day
- Customisable e-mail templates
- Drag-and-drop editor
- Transactional (API, SMTP, Webhooks)
- SME and WhatsApp campaigns
Starter Plan – $9 per month on the monthly plan or $8,08 per month on a yearly plan. The starter plan includes everything in the free plan plus:
- 5000 e-mails per month
- No daily e-mail sending limit
- No Brevo logo (add-on)
- Basic reporting and analytics
- 24/7 e-mail support
Business Plan – Starts from $18 per month on the monthly plan or $16,17 per month on a yearly plan. The business plan includes everything in the starter plan plus:
- 5000 e-mails per month
- Marketing automation
- Predictive sending
- Multi-users access (add-on)
- Landing pages
- A/B testing
- Advanced statistics and reporting
- Phone support
Enterprise Plan – Pricing is customised according to your business. The enterprise plan includes everything in the business plan plus:
- Unlimited contacts
- Sub-account management
- Advanced integrations
- Exclusive features
- Tailored onboarding
- Personalised support
- Enterprise-grade security
