It takes a community to build a business, says Gwen Serrotti, an entrepreneur and founder of the initiative Xtraordinary Women, a business network for women. She advises that part of making your community work for you is by enlisting their help in your sales and marketing efforts.
Serrotti says there are multiple benefits to entrepreneurs marketing each other’s businesses through word of mouth and that it should be part of every entrepreneur’s marketing strategy.
“Go as a group of three people, for example. Walk around and make multiple connections. Each of you being each other’s marketer; look out for one another.”
Serrotti shares Marekimane’s sentiment adding that entrepreneurs can also support each other by recommending each other’s services. She adds: “When you are seen as helping others, they in turn, will be inclined to return the favour.”
Serrotti started Xtraordinary Women in 2007 after realising how difficult and lonely the life of an entrepreneur can be. The initiative connects women entrepreneurs with each through various initiatives including events.