Some of the key functions that a digital marketing agency can perform are:
- Website development
Web development involves the building and maintenance of websites. Some of the core services this includes are domain and hosting registration, website maintenance, plugin development, website design, CMS solutions, custom coding, and the setting up of e-commerce websites.
- Creative Services
Services include copywriting services, content development, SEO content development, video and photography, animation and motion graphics, and brand development services.
- Graphic Design
This deals with the creation of visual content to convey a message. Services offered under the Graphic Design umbrella include company logos, corporate identity, brochures, email signatures, logo design, letterheads, promotional material, website design, landing and page design.
- Marketing Management
Marketing involves the creation of content and experiences to attract and entice customers. There are two types of marketing: inbound marketing and outbound marketing.
Inbound marketing makes use of SEO social media, blogging, viral marketing, influencer marketing, content marketing, paid search marketing;, opt-in email marketing, and webinars.
Outbound marketing makes use of PPC ads, TV/ Radio ads, display ads, trade shows, print ads, cold calling, and media buys.
As part of marketing management you also have the following functions: marketing strategy, marketing plan, campaign concept, marketing promotions, project management, advertising and public relations.
- Digital Marketing
Professional services offered by digital marketing service providers include social media management, email marketing, e-commerce setup, lead generation, Google Ads, and SEO services.