Would you Try the Personalised Emoji?

If you could send a version of yourself to everyone you do business with, including customers, would you?

It just became possible, kind of.

Samsung announced the launch of their AR Emoji feature available on the S9 and S9+, which allows users to create a  computer-generated image of themselves (avatars) that can express emotion, such as winks, laughter, anger, etc.

We think it will be interesting to see how this technology will be adopted by businesses particularly in communicating with customers either to market their product or resolve complaints.

The development speaks directly into how the Millennial generation like to communicate, says Craige Fleischer, Vice President of Integrated Mobility for Samsung South Africa, with a recent report indicating that 65% of Millennials communicate more digitally than in person.

According to a press release by Samsung, various sticker options will allow users to enhance their personalised expressions even further and the AR Emojis can be shared with third-party apps like WhatsApp and Facebook Messenger and people who don’t have an S9 or S9+, as well as other phone brands.


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Lebohang Thulo
Lebohang Thulo
Lebohang Thulo is the editor of SME South Africa. She enjoys keeping up with the country’s exciting and fast developing entrepreneurship ecosystem. You can find her at @lelele3