Make Twitter work for your business

Updated on 12 March 2014

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With over 500 million users and 135,000 new users signing up every day, Twitter can be a great place to connect with your target audience. But how do you make it work for your business?

In three chapters, this guide will show you how to boost your following, engage your audience and make Twitter an effective part of your marketing strategy.

These are three steps to your SME’s Twitter success:

1. GET STARTED – Your customers are already on Twitter. Don’t miss the opportunity to be part of the conversation. Learn how to use Twitter effectively to meet your business goals.

2. ENGAGE YOUR AUDIENCE – Make sure your voice shapes the online identity of your business. Tweet about the ideas, principles and values of your business. Share links and pictures with your customers. Let them see what happens behind the scenes.

3. AMPLIFY YOUR IMPACT – The more people who talk about your business on Twitter, the more followers (and customers) you will get. Focus on activities that promote your @username and expand your business.

Download the full Twitter biz guide for more tips and advice.

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