Research shows that five out of seven new small businesses in South Africa fail within the first year, all the more reason you need to be on your game, all the time, to make sure that your business is the one of the 30% that succeeds. Being able to charm potential investors to share the same vision for your new business, means you’ve already won half the battle.
Investing, as the popular saying goes, is a fine balance between greed and fear. To entice investors you need to minimise their fears and instead, create excitement about the lucrative opportunity that your venture will bring. You have one chance to make a first impression so make that meeting count.
Social entrepreneur Lesley Williams is the founder and managing director of Impact Hub in Johannesburg – a co-working space that connects entrepreneurs by giving them a space to exchange ideas.
As someone who works to educate, guide and invest in entrepreneurs, Williams knows a thing or two about what it takes to for entrepreneurs to take an idea and transform it into a business, with the very necessary help from investors. She shares her essential tips for winning investors over: