Despite the ongoing social media buzz, many SMEs and franchise owners continue to question whether social media marketing is worth it. It is worth it, says Morne Cronje, Head of FNB Franchise, and more importantly, you could be missing out on the benefits of having a robust social media presence.
“It’s important to understand that social media can be a great way for franchises to interact with their customers on a daily basis” he says.
As Cronje explains, social media has become a vital component of any franchise marketing strategy. Here is his list of what your franchise could be missing out on:
1. REAL TIME FEEDBACK
Social Media is a space where you can get real time feedback on ideas, products and services. If you have a frozen yoghurt shop, why not throw out a few new flavour combinations on Facebook to see what people think. It’s also a way for customers to suggest new ideas, products and services that you might not have thought of.
“Social media has become a vital component of
any marketing strategy”
Having a social media profile for your franchise could significantly enhance your businesses credibility. Being on social media not only serves as an additional news outlet but you could use it when you’re recruiting or looking for new talent.
3. CONSUMERS’ ATTENTION
Savvy franchises are finding cost-efficient ways to bring their message directly to potential customers via online resources. The result is that you’re earning customers’ attention with engaging content rather than begging for it with billboards, TV and radio ads.
4. BRAND AWARENESS
It makes your business look popular at the places people go most frequently to research you and your local competitors before making a purchasing decision and increases brand awareness and weekly communication with your raving fans.