Thought Leaders
Stop Selling ‘Hype’ And Help Your Customers Instead
Reading Time: 3 minutes The world is filled with marketing hype. In fact it’s estimated that globally $500 million is spent on marketing hype annually. But should marketers instead be substituting that four letter
5 Lessons To Take From Recent Airline PR Disasters
Reading Time: 4 minutes An airplane is as close as we get to a perfect machine. Superbly designed and marvellously manufactured, this magnificent invention is a miracle of our modern world. Every single one of its
The Secret To Selling Is Simplicity
Reading Time: 3 minutes After a few tough months things started to look up, and I had recently been offered an unexpected and extremely exciting business opportunity. I arrived at the restaurant, and sat fidgeting while
Don’t Control Your Customers – Collaborate With Them
Reading Time: 4 minutes One of the many benefits of working for an advertising agency is that I get to experience working with numerous and diverse businesses. During my interactions one thing is very
An open letter to business stakeholders, 20 years into democracy
Reading Time: 4 minutes There is no way I’d be running a relatively successful business for 10 years in South Africa if not for BBBEE and the strides made by our government – so thank you
First Fix the Leaky Bucket
Reading Time: 4 minutes If we asked you what is lacking in your business, would the answer be ‘money’? Do you feel that an injection of cash is what is needed to make