Within just a few hours of taking their equity crowdfunding round live on Uprise.Africa, Drifter Brewing Company, Cape Town-based craft beer manufacturers, raised more than a million rand in growth capital to help accelerate their expansion and push their brew into global markets
The company went on to further raise a total of R3,889,000 from 235 local investors by the end of their campaign.
Drifter’s success is proof of a well-executed crowdfunding campaign – they had compelling story to tell, made use of their networks and publicised their crowdfunding offer.
With more crowdfunding platforms coming into the South African market – each offering a diverse range of benefits – it’s important for entrepreneurs who are looking to take advantage of this option to do it right.
View this post on Instagram
What’s better than drinking beers with your friends? How about owning the beer you’re drinking?! We’ve still got a limited number of shares on our Equity Crowdfunding campaign through Uprise.Africa. Minimum investment is R1000! Only 9 more days to go so don’t miss your opportunity to own a part of our growing brewery! Check link in bio ? . . . #drifterinvest #drifterbrewing #investment #crowdfunding #equity #upriseafrica #entrepreneur #brewery #woodstockcapetown #goingglobal #ownyourbeer #friendsofdrifter
Every successful campaign takes three things – time, money and commitment to run your campaign.
To find out what else is needed to run a killer campaign, take this advice from Lisa Young and Sasha Benjamin from one of South Africa’s oldest crowdfunding platforms, Thundafund, from an interview last year.