Running a small business these days involves many different digital processes. This means there are all kinds of digital tools out there that can help to make work easier and more efficient.

As a small business, it’s important to make the most of these tools to save you time, and resources, and maximize productivity.

While there are endless digital tools that exist, here are four main types of software that all small businesses should use.

Accounting Software

Staying up to date with your finances is one of the most important parts of running a business. To do this, you’ll need to use the right accounting and bookkeeping software.

These software platforms make it easy to maintain clear financial records, manage your taxes, and stay on top of cash flow. You don’t need to be an experienced accountant to use these tools either.

If you still rely on using spreadsheets to record and manage your business accounting, then it’s time to switch over to accounting software designed for small businesses.

Marketing Software

Any small business needs to use the right marketing software to attract and engage customers. As there are so many different digital marketing channels and tactics available, there is also a wide range of digital marketing tools your business can use.

Here are some of the most important ones:

• Email marketing software: Email is one of the most reliable, and versatile, marketing channels for any business. Email marketing software can help you send out mass email messages and create automated email campaigns.
• SMS marketing software: SMS is a more direct way of reaching your customers. Using the right SMS provider and SMS marketing tools can help you engage customers very effectively.
• Website builder and management tools: A great website is essential for any business. Having a reliable website builder and content management system (CMS) is a necessity. You can also use various other website marketing tools, like lead generation tools and SEO software.
• Social media software: To help you create content, schedule your social media calendar, and access important metrics.

Point of Sale Software

Any small business needs to be able to accept and process payments. If your business operates on any kind of physical premises, it will need to be equipped with a point-of-sale system and card reading machine to manage and process payments. If your small business operates online, you will need to have online payment processing software.

Organisational Tools

Various digital tools exist to make organisation and project management more efficient. These tools are useful for any business to stay on top of tasks, employees, and long to-do lists.

Replacing your pen and paper lists with digital organisation tools will help any small business maximise efficiency and work a lot smarter.

Embrace digital tools for your small business, and see how much easier it becomes to manage all your different areas of operation. As a small business owner, the tools above will make your life a lot easier, while improving accuracy and efficiency in running your business.