Are you thinking of ways to meet the goals of your e-commerce website, but you’re asking yourself, should my e-commerce site have a blog? The answer is an undeniable yes!
You might have seen the massive hype around how content is dying, and maybe it got to you too. According to DemandMetric, companies with blogs produce 67% more leads per month, on average. This goes to show that not all hope is lost when it comes to blogging for your business.
In this article, we will help you discover why you should consider having a blog for your e-commerce site.
Is Blogging Still Worth It in 2025?
The world of content through blogging has experienced many changes recently. The abuse of AI and algorithm changes on search engines threw a spanner in the works. Because of AI, search engines rank content differently than how they used to.
But, just because you might need to adapt to Google’s changes, it doesn’t mean blogging is dead. If you plan on having a blog that requires minimum effort, then you can forget about seeing results. However, blogging is still worth it if you’re willing to put in the work and constantly adapt.
Build a Content Marketing Strategy for Your E-commerce Website
You might have started a blog for your e-commerce site merely out of the hopes of people finding your content and eventually buying your products. Perhaps you just started a blog because you heard that other businesses do it too.
While that’s a good start, it’s important to have direction. The most important thing you need to do for the content of your e-commerce website is to create a thorough content marketing strategy.
A solid content marketing strategy includes deciding what your goals are. Whether you want to generate leads or sales, or you want to increase brand awareness, or maybe you want to organically increase the traffic to your e-commerce site to reach a wider pool of customers. Whatever it is, you must identify it.
Beware of SEO “Expert” Advice
When you’re researching the best methods for your SEO strategy, you will come across a lot of so-called “expert” advice. For instance, many SEO websites and specialists advise against using long title tags.
Why are they against it? Well, when your title tag is longer than 70 words, it may appear to be cut off on SERPs, so the SEO experts decided that it means long title tags shouldn’t be used. But Google itself has not endorsed avoiding long title tags. So, it turns out long title tags can help you rank better, despite what some experts say.
Establishing a solid strategy requires time through trial and error, so try not to be a vacuum of all expert SEO advice.
3 Ways That Blogging Can Help Reach Your E-commerce Website Goals
1. Reach a Wider Pool of Customers Through E-mail Capturing
At the end of your blog posts, you can include something to entice your visitors to leave their e-mail addresses. Let’s say your e-commerce website sells clothes, you can entice your customers with a free style guide or discount offers when they leave their details. However, you must ensure that you leave clear call-to-actions, that way, they are reminded of what you’re offering.
2. Use Backlinks to Generate Leads
Backlinking is when a website links to another in its blog pieces. Getting backlinks from high authority websites can indicate to websites that your website content is trustworthy.
The idea behind having a blog for your e-commerce website is that you have more content that high-authority websites can link to. When they indicate to their audience that visiting your website is a must, you increase traffic to your website – increase traffic and you increase leads.
3. Build Trust by Establishing Yourself as an Industry Expert
When a business provides valuable content to its current and potential customers, it has the power to build trust as the value you provide can encourage your audience to view you as an expert in the industry. Furthermore, this helps to develop your brand voice and allows your customers to understand WHO you are.
Ensure that you take the time to first, understand your audience and their desires, and secondly carry out your keyword research. This way, you will address their pain points in your content.
Now that you have what you need to decide whether your e-commerce site needs a blog, you can check out How to Make Use of Blogging as a Marketing Tool next.
