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Prestashop

Table of Contents
SME Reviews 7
Introduction

PrestaShop is a free, open-source eCommerce platform for building and running an online store. Because it is self-hosted, you download the software at no cost and run it on your own web hosting, which gives you full control over your store and its data.

Who it suits

PrestaShop fits an owner who wants to own their store outright, avoid ongoing platform fees, and is comfortable with a bit more technical setup, or has a developer to help. It is a strong middle ground between a rigid hosted builder and building from scratch.

What you get

  • A full-featured, free eCommerce platform with catalogue, cart and checkout.
  • A large library of modules and themes to extend the store.
  • Full control over hosting, data and customisation.
  • A paid cloud-hosted option for those who prefer it managed.

Pricing

The PrestaShop software itself is free. Your real costs are web hosting, a domain, and any paid themes or modules you choose. There is also a paid cloud version that bundles hosting and support for a monthly fee. Check the current cloud pricing if you want the managed route.

Our take

PrestaShop is a good choice if you want to own your store and keep platform costs down, provided you are ready to handle hosting and updates. Pair it with reliable, fast web hosting so your store loads quickly for local shoppers. If you would rather everything be managed for you, a hosted platform like Shopify trades control for convenience.

See current pricing and plans

Related: eCommerce explained  ·  Web hosting for your store  ·  Shopify compared

Main Features
  • Customisable templates
  • Multi-language and Multi-currency support
  • Robust inventory management
  • SEO optimisation
  • Payment and shipping options
  • Responsive design
  • Community and marketplace
Pricing

The software itself is open-source and free to download and use. However, there are costs associated with building and maintaining your e-commerce site. These costs include:

  • Hosting: You’ll need to secure web hosting, which can range from budget-friendly shared hosting to more robust dedicated servers. Hosting costs vary depending on your specific needs.
  • Add-ons and Themes: While PrestaShop provides many free options, premium themes and plugins from the marketplace may come with additional costs.
  • Maintenance and Support: Ongoing maintenance and support, whether handled in-house or through third-party services, are necessary to keep your store running smoothly.
  • Payment Gateway Fees: Depending on the payment gateways you choose, there may be transaction fees.
Pros and Cons

Pros

Cost-effective
User-friendly
Customization
Multiple languages and currencies  

Cons

Security concerns
Limited features out-of-the-box
Support can be expensive
Scalability limitations
FAQs

There are steps you can take to recover from a hack, such as restoring backups and contacting security professionals. PrestaShop also offers resources on its website to help with security best practices.

Yes, PrestaShop offers a wide range of themes and modules that allow you to customize the appearance and functionality of your store. You can also hire a developer for more advanced customizations.

PrestaShop offers a user-friendly interface for basic customization tasks. However, for more complex customizations, some technical knowledge or hiring a developer might be necessary.

PrestaShop can be a good choice for businesses of all sizes. However, as your business grows, you may need to consider upgrading your hosting plan and using additional modules to manage increased traffic and product volume.

While PrestaShop is a powerful platform, it may not be ideal for businesses with highly complex needs or extremely large product catalogues.

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