South Africa Smartphone Sales Rise 28 Percent As Prices Fall

Posted on November 21st, 2017
Grow Technology

South Africa Smartphone Sales Rise 28 Percent As Prices Fall

South African smartphone sales climbed by nearly a third in the third quarter of 2017 compared to last year, helped by falling prices, data from an industry monitoring group showed on Tuesday.

Sales rose 28 percent year-on-year to three million units during the quarter, while basic mobile phone sales were up 6 percent to 1.6 million units, according to point-of-sale tracking data from GfK South Africa.

“Falling prices of smartphones, aggressive operator promotions and growing Wi-Fi/4G penetration are all helping to speed up the adoption of smartphones in South Africa,”” Nikolay Dolgov, general manager, point-of-sales tracking at GfK said.

Fierce competition from Chinese brands is reshaping the entry-level smartphone market in South Africa, with the average selling price falling despite a weaker rand currency. About 25 brands are currently contesting the entry-level smartphone market, compared to just six in 2013.

Experts anticipate robust growth for smartphone sales in the years to come as South Africa increasingly embraces e-learning, e-health and e-governance systems.

GfK data shows that there are now almost three times as many smartphones in South Africa than there are television sets. (via African News Agency)