Absa has also introduced a first for South Africa – banking via WhatsApp.
Along with the new Absa brand launch, the bank revealed its WhatsApp banking service which forms part of the group’s digital banking strategy going forward.
WhatsApp recently made a push into banking and transactional services with its WhatsApp Pay services, which launched in one of its biggest markets – India – in May.
India has seen a number of banking institutions have trailed the platform for banking services including private lender Kotak Mahindra but it is understood that Absa is the first to fully launch the service anywhere in the world.
Clients will be able to perform instant transactions using the bank’s ChatBanking service, available on Facebook Messenger, Twitter and now WhatsApp.
The service allows clients to get their bank balance, buy electricity, purchase airtime and data, and also pay beneficiaries.