Social Media is the Leading Online Source of Inspiration for Consumer Purchases

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Social Media

This April up your Sales & Marketing efforts! Follow along here for winning strategies.

If you ever needed proof that consumers are increasingly turning to the wisdom of the crowd to help them make their purchasing decisions, PwC has just released its Global Consumer Insights Survey which shows that social media is the number one choice in online media, beating out mobile apps, blogs, and email marketing, among others.

The challenge for brands and retailers looking to take advantage of this trend is to be seen as authentic and trustworthy, the report states.

“Over the past decade, social media has changed the way consumers and brands interact, giving consumers more of a voice and placing higher demands on brands—to be authentic, respond to consumers’ concerns, be accountable for mishaps, and even take a stand on relevant social and cultural topics. Clearly, consumers’ trust has become more crucial for brands’ success.”

Are you effectively allocating your marketing budget? See below for how other online mediums are faring. 

PWC consumer infographic

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Lebohang Thulo
Lebohang Thulo
Lebohang Thulo is the editor of SME South Africa. She enjoys keeping up with the country’s exciting and fast developing entrepreneurship ecosystem. You can find her at @lelele3