Introduction
Social media has revolutionised how brands reach and build connections with their audience. Using social media as a brand isn’t merely a means to market products and generate sales, but serves as a platform where brands can educate people about who they are.
Additionally, social media allows users to interact with their favorite brands in a way that feels a bit more personal, as opposed to seeing a brand on a billboard or website.
Sprout Social
Sprout Social is an all-in-one social media management platform, allowing businesses to implement effective marketing strategies, among other aspects in your business.
Sprout allows you to save time by centralising publishing, monitoring all messages, engagement and analytics across major social networks. In addition, you can streamline your customer service workflows and improve team efficiency by accessing all customer information directly in Sprout.
Sprout Social Features
Sprout Social has a range of features for businesses to effectively manage their social media strategies:
- Schedule and publish across multiple profiles
- Save message drafts in your calendar
- Automated queueing for post scheduling
- Facebook paid promotion
- Content suggestions
- Review management
Main Features
Monitoring and Engaging: Sprout Social lets you manage your inbox and engage with messages across social networks, instead of having to log into each social media platform.
Planning and Publishing: Plan, create and deliver social media content. Access features including a collaborative content calendar, automated scheduling, multi-profile publishing, paid promotion, and other publishing features to ensure you can plan and publish your content effectively.
Reporting and Analysing: Track social data and analytics. You can compile reports across all social media platforms, uncover trends in growth, track engagement, post-level performance, integrate your Google Analytics account and more advanced features to enhance your reporting.
Pricing
Sprout Standard Plan – $199 monthly
The Sprout Standard Plan gives you access to the following:
- Monitor keywords
- Manage your business reviews
- Add up to 5 social profiles
- Generate alt text using AI (unlimited access)
- Group report.
Sprout Professional Plan – $299 month
When you’re on the Sprout Professional Plan, you’ll gain access to everything in the Standard Plan plus:
- An unlimited amount of social profiles
- Insight and competitors, keywords, and paid metrics
- Receive suggestions from AI assist
- Suggested send times based on user behaviour
- Organise messages with message tagging
Sprout Advanced Plan – $399 monthly
On the Sprout Professional Plan, you’ll gain access to everything in the Professional Plan plus:
- Receive alerts when there are message spikes
- Reports on team productivity and customer care
- Helpdesk integration
- Sentiment analysis for your smart inbox and reviews
- Access Enhance by AI Assist to generate options for text and tone
- Sprout Enterprise Plan – Custom
- Customer support
- Tailored plan for your enterprise
- White-glove onboarding and implementation
- Enterprises can access single-sign on support
