E-commerce and m-commerce platform Mall for Africa announced that it was expanding to 11 new countries in Africa.
The platform, which is currently present in Nigeria, Kenya, Ghana and Rwanda, will now be available in Angola, Chad, Guinea, Botswana, Tanzania, Uganda, Malawi, Egypt, the Democratic Republic of Congo, Senegal and Sierra Leone.
The app offers billions of items from more than 250 top US and UK retailers – stores that would otherwise be inaccessible to many African customers.
“This is an exciting time for Mall for Africa as our rapid growth will allow millions of new customers to shop from the most desired retailers,” said Chris Folayan, CEO of Mall for Africa. “Current customers in Nigeria, Kenya, Ghana, and Rwanda love our platform which is why we are rolling out in 11 additional countries and will continue to expand our platform to meet the needs of customers worldwide.”
According to Statista, global retail e-commerce sales will reach $4.5 trillion by 2021, a 246.15% increase worldwide from 2014. This is a result of shoppers looking beyond borders when shopping online and 57% purchased from an overseas retailer within the past six months. (via Bizcommunity)
See also: How to Choose the Best eCommerce Platform for Your Products
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