Google has announced a new investment programme for early-stage startups to build an enhanced digital assistant ecosystem.

In a blog post, Google said the programme aims help “to push new ideas forward and advance the possibilities of what digital assistants can do”. This includes companies across a diverse range of fields, including startups that are developing technologies that broaden the Assistant’s set of features, or are building new hardware devices for digital assistants, or that focus on a particular industry such as travel, games, or hospitality.

This new program will consist of investment capital from Google to provide additional financial resources for the development, hiring, and management of these startups.

Advice from Google engineers, product managers, and design experts to share technical guidance and product development feedback.
Google partnership programs that provide early access to upcoming features and tools so startups can bring their products to market as quickly as possible.

Access to the Google Cloud Platform, our suite of cloud computing services that run on the same infrastructure that we use for products like Google Search and YouTube.

Promotional support through Google marketing channels to drive greater awareness for the features and functionality of these new applications.