Social media has become the go-to channel for business marketing and building a customer base. Platforms like Instagram, Facebook, LinkedIn and TikTok are growing in popularity and providing businesses an easy way to keep in touch with their customers. One tool that can help boost brand visibility on Instagram is Powerlikes.
What are Instagram Powerlikes?
Instagram powerlikes are automated likes from high-follower accounts intended to boost the visibility of a post and potentially get it featured on Instagram’s ‘Explore Page’. Powerlikes can be bought from an account or platform, depending on the goal. Instagram does not provide powerlikes.
For businesses, this tool is a great way to boost your brand on Instagram and get noticed by people who have not yet tapped into your brand offering.
In this article, we look at power likes and how they can help boost visibility for your brand.
How do Instagram Powerlikes Work?
Powerlikes boosts engagement through the concept of the multiplier effect. This means that when a person likes your post, the chances of it being seen by others increase. If an account with a lot of followers likes your post, it will greatly boost engagement and visibility of that post, leading to it being on the ‘explore page’.
Similar to influencer marketing, powerlikes require you to go to platforms that sell and buy them. There are some accounts that you can pay for general powerlikes, and others specialise in niche powerlikes, with a focus on industry and topic.
Where to Find Instagram Powerlikes?
Powerlikes are not a feature provided by Instagram, although the platform allows them. Powerlikes are paid for through third-party service providers, each offering different plans.
Some examples include:
- SocialWick: Offers 1000 powerlikes for $7,68
- Tweetangels: Offers three plans for powerlikes, starting a $119 up to $349
- Supersize Social: Has various plans for powerlikes from $75 (100 powerlikes) up to $550 (2000 powerlikes)
When choosing a platform for powerlikes, ensure it is a reputable platform used by other brands and that they use real people and not bots for the likes.
Other Ways to Boost Visibility on Instagram
Here are some other, simpler ways to boost your brand’s visibility on Instagram.
1. Post High-Quality and Original Content
If you want to grow your reach, you need to post strategically and not just for the sake of posting frequently. Focus on posting quality content that resonates with your audience and helps them connect with your brand. The more focused your content is, the better your chances of landing on the ‘explore page’.
2. Use Relevant Hashtags
The ‘explore page’ is like Instagram’s search engine. When users search, the right hashtags help brands show up under their searches. Choosing the right hashtags can significantly boost your visibility on the platform.
3. Engage With Your Audience in Comments and DMs
When you engage with your audience, it makes them feel more connected with your brand. This can also help you gather feedback on what works for them, what can be improved and build customer loyalty.
Additionally, engaging with your audience boosts your visibility and can help your page get on the ‘explore page’.
4. Test New Content Formats and Features
You need to explore and try out the different formats and features available on Instagram. Try using the ones that your audience engages with the most. Some examples of these include:
- Reels
- Carousels, posts and audio posts
- Instagram stories
- Collaborations
5. Stay Active and Consistent
You need to find a posting rhythm that works for your brand goals and audience expectations. By developing a robust social media strategy and content calendar, you can build momentum and eventually have a visible brand on social media.
6. Post When Your Audience is Most Active
Timing on social media matters. You need to leverage your social media reports and analytics to see when your audience is most active and adapt your strategy to post during those times.
7. Analyse Your Competition
Your competitors are also on social media and might be doing better than you. If that’s the case, you need to analyse carefully the type of content they post, formats and features used and apply those insights into your own content.
8. Use Location Tags
Location tags are a great way to get your page discovered by new audiences on the ‘explore page’. Using location strategically and relevant to the post will help your page, but be careful not to spam the location tags, as that will hurt your visibility.
9. Monitor Your Account Consistently
Every social media platform has its own community guidelines that everyone needs to follow. Checking your account status regularly will help you see if you’re in good standing with Instagram’s guidelines.
The social media game is not an easy one to crack; however, if you stay consistent, leverage the features and tools available and engage with your audience, you can boost your visibility and get more customers.
