Many business owners simply don’t market their product either because they don’t know how or they are working on a tight budget.
In order to grow your business, however, having some sort of online marketing strategy is non negotiable. This includes having a presence on social media and a killer business website.
Neil Patel and Eric Siu, who are the founders of digital marketing platform Marketing School, are advocates for pulling off a killer marketing campaign with virtually no money. Patel has been recognised by Forbes as one of the top 10 online marketers and is the co-founder of KISSmetrics, Crazy Egg and Hello Bar, all of which are companies working to help businesses convert visitors to customers. Siu is also a heavyweight in digital marketing, he is the CEO of digital marketing company Single Grain which has helped companies like Yahoo and Salesforce scale their revenues online.
Patel and Sui share their marketing wisdom on the best marketing and sales practices, via the Marketing School podcast. We picked some of their best advice for marketing your business without breaking the bank.
Here are 4 quotes from Patel and Siu that explore some of the best ways to market your business without breaking the bank.
1. Get more fans on your Facebook page
According to Patel and Siu, Facebook is still a very important marketing tool because it’s the social media platform with the most users. One of the ways to market your business successfully on Facebook is to start a fan page and to get as many fans as you possibly can, which might mean potential customers. In order to reach your first milestone of 1000 fans on your page, Patel and Siu say you should become a team player and extend your voice to similar fan pages.
Listen to the full audio here: How To Get Your First 1000 Facebook Fans Without Paid Ads.
2. Find leads and establish yourself as a thought leader in your industry
While posting content on your blog or website won’t get you customers instantly, it can help direct people who may be interested in the product or solution you are selling, to you. Writing about topics that are relevant to your industry also establishes you as an expert in your field and therefore potential customers will want to interact with.
Listen to the full audio here: How To Get Social Media Traffic When You Have No Followers And No Money.
3. Generate Sales Using LinkedIn
LinkedIn is one of the best platforms if you’re looking to generate leads and build your brand. There are also tools that help you to make the most of LinkedIn. This includes DuxSoup, a lead generation tool that enables you to get sales leads by visiting and connecting with as many profiles on LinkedIn as possible.
Listen to the full audio here: 5 Hacks To Generate Clients Using LinkedIn.
4. Know what your competitor is up to
Every entrepreneur needs to be aware of their competitors and how they are performing online. According to Patel and Siu a tool that helps you measure this performance is market intelligence platform SimilarWeb, which enables business owners to track patterns of digital behaviour for example through analysing website traffic.
Listen to the full audio here: 7 Free Marketing Tools That You Ought To Use.