As a merchant, you have already noticed that it is worth stocking the products that your customers ask for. Shopkeepers have the opportunity to offer shoppers even more when expanding into digital products. With Flash, you are able to do just that.
Flash Group, better known as Flash, is a South African fintech company that makes the economy more connected and inclusive. Cash-based businesses are able to provide customers with new payment solutions and services.
Consumer Transactions
The brand is by no means a new brand. It has been actively immersed in the informal economy for over two decades, helping retail merchants serve more than 25 million cash-based customers.
Flash enables the following transactions:
- Supplier payments
- Airtime, voice bundles and data sales
- RICA
- National lottery purchases
- Money transfers
- Account Payments
- Buying gaming vouchers
- Entertainment vouchers
- Lifestyle vouchers
- Electricity and water payments
Improving Business
By offering the digital solutions that Flash enables you to provide, you can improve your business, too. Flash also offers traders specific benefits to help manage their businesses. These include:
- Flash vouchers
- Cash-out
- Business management
- Supplier Payments
- Multiple devices
- Shop2Shop – Safes
Benefits of Using Flash in Your Business
Flash is a game-changer for merchants because it allows for the following:
Easy Payments: Flash’s integrated system streamlines transactions, drastically reducing payment friction and freeing up your team to focus on core business operations rather than chasing payments.
Increased Customer Reach: Merchants can tap into underserved markets while also giving you a competitive advantage over other retail shops.
Bridging the Gap for Cash Users: Despite the rise of digital finance, a significant portion of the South African economy remains cash-based. Flash is the vital bridge, ensuring that your business can securely accept cash payments for digital services, preventing you from missing out on a large and important segment of the consumer base that isn’t fully digital yet.
Security: With the latest encryption technology and robust fraud prevention measures, it ensures a secure environment for both your business and your customers.
Boost Loyalty and Income: When the payment process is simple, effortless, and convenient, customer satisfaction and retention soar. Easy payments lead directly to higher customer loyalty, reduced churn rates, and a more steady, predictable long-term revenue stream for subscription-based services.
Customers, on the other hand, benefit in the following ways:
Easy, Safe, and Secure Paying: Flash provides a straightforward, highly secure, and cost-effective method for customers to conveniently manage and settle all their recurring bills, accounts, and subscriptions.
Pay Close to Home: Customers no longer need to travel far; they can pay their accounts at virtually any corner shop. This convenience is particularly valuable in remote or peri-urban areas with limited bank branches.
Save Time and Money on Travel: Eliminate the need for long, expensive bus or taxi trips into town just to queue up at a single payment centre. This saves the customer time and money while giving them peace of mind that they are able to make payments on time and hassle-free.
Instant Payments: Payments are processed in real-time. This means accounts are credited immediately, eliminating frustrating waiting periods and reducing the risk of late payment penalties or service interruptions.
One-Stop Shop for Bills: Customers can settle multiple different bills, such as water, electricity, airtime and other accounts, such as your DSTV, all at one convenient point.
How to Use Flash
Merchants who are interested in offering solutions through Flash to their customers can either contact their call centre to find out more, or they can proceed to invest in a Flash Machine.
The Flash machine, in essence, is a point-of-sale machine that enables the wide array of transactions above, both for consumers and business management products. Here are some of the functionalities available through the TouchGo3 device:
- Service is available through the device 24/7
- It connects to the Flash Business App, so you may manage your business on the goIt has an integration that allows for the sale of airtime and data for all major networks in South Africa
- Electricity vouchers for Eskom and municipality customers can be purchased by prepaid customers
- SIM cards can be RICA-registered and sold
- The device allows for business management functions, such as paying suppliers
- Other benefits that Flash gives its merchants are shop branding and friendly support through its call centre.
The Flash App can be downloaded directly from their website and is available for both iOS and Android devices.
