“Growing up on the Cape Flats, I have always wanted to make a real difference in people’s lives, says Aneeqah Andrews founder of Andrews Property Group. “When it came time to choose a course of study, psychology stood out to me. I was drawn to the idea of understanding human emotions and behaviour, and how that understanding could be used to help people improve their lives.”
Andrews pursued a BA degree in Psychology because she believed it would give her the tools to support people through their challenges. Little did she know how this would help her in real estate.
“As I was exposed to different career paths, I came across real estate, and it immediately caught my interest. I soon realised that working in property gave me the opportunity to do what I’ve always loved: helping people. Whether I was assisting clients through big life decisions, navigating family disputes, or offering support during divorce or loss, I found myself engaging deeply with people during significant moments in their lives.”
Passion Plus Practical Solutions Equal Property Development Success
“Through real estate, I discovered a space where I could combine my passion for human connection with the practical support people need during life transitions,” Andrews shares. “I am committed to going the extra mile, not just to close a deal, but to make a positive impact.”
Andrews notes that real estate is a highly competitive industry, and it can often be inconsistent in terms of income. “However, my motivation has never been purely financial. I have always been passionate about serving others and guiding them through some of the most important decisions of their lives. This is what led me to adopt a people-centred approach to property.
“I believe that real estate is not only about buying, selling, or renting property, but about building trust, nurturing relationships, and making a meaningful impact. At the core of everything I do is the belief that people matter. I strive to serve with compassion, understanding and integrity.”
Unexpected Lessons From the Property Industry
Andrews experienced some unexpected lessons along her journey. “Over the years, I have been approached by numerous clients seeking assistance in resolving disputes with other agents, as well as with individuals posing as agents. In many cases, these individuals create fake property advertisements, collect rental deposits from unsuspecting clients, and disappear – often using false unit numbers for complexes that do not exist. I have also dealt with complaints about agents who lack transparency, cause unnecessary delays, and conduct themselves unprofessionally.
“These experiences have reinforced my commitment to ethical practice, open communication, and client advocacy. My goal is to ensure that every client I work with feels informed, respected, and genuinely supported throughout their property journey. Clients are looking for a property practitioner who truly has their best interests at heart, whether they are buying, selling, or renting. I am committed to serving all clients with professionalism, empathy, and care.
Founding a business has taught Andrews to always prioritise her integrity. “In the client service industry, particularly in real estate, it is all about people. It is about building genuine relationships, reassuring clients during critical decisions, and continuously developing myself professionally to provide accurate, relevant advice.
“Transparency is essential, especially when establishing a business. Putting all communication in writing and maintaining clear, honest interactions helps build a reputation for integrity, which is vital in a referral-based industry like real estate.”
Lastly, she cites that budgeting is also a critical part of running a real estate business. Given the inconsistent nature of income and the potential for unexpected expenses, regulatory changes, or registration costs, sound financial planning is key to sustainability.
Advice to Female Founders
Her advice to fellow female founders is to start with a clear purpose to serve others; that way, your drive and determination naturally grows. “Purpose gives your business direction and makes it more sustainable, even in highly competitive industries.”
She highlights that knowledge builds confidence. “Stay informed by investing in continuous professional development, enrolling in relevant courses, and building a strong network.
“Don’t shrink yourself to make others more comfortable. You do not need external validation. You know your worth, and your goals are not dependent on anyone else’s approval. Always stay true to your values.”
According to Andrews, collaboration leads to deeper, more meaningful rewards than trying to do everything alone. “If someone offers support, accept it. It does not take anything away from you. In fact, collaboration is often far more powerful than competition. In business, there is always something to learn from other professionals and entrepreneurs. Stay teachable and embrace a growth mindset.
“Furthermore, representation matters, and your story matters. Don’t shy away from sharing your journey. You may be surprised by how many people it resonates with and how deeply it can inspire others.”
She concludes by stating that your reputation is everything. “There may be moments when you’re tempted to take shortcuts, but choosing the longer road with integrity will always serve you better in the end. Character and consistency are valuable assets in achieving success.”
