Aura, a South African security and safety startup has secured funding of R2 million from Cape Town based venture capital firm HAVA’IC.
This forms part of a total R6 million funding round that Aura will raise from other parties in the next few months.
Aura is a cloud-based security platform that enables users to notify security companies via a mobile app in emergency situations. When the reaction unit receives the alert, it is provided with all the customer’s details and is directed via navigation to the customer’s location.
Warren Myers, CEO of Aura, says the funding will be used to develop the platform further and expand its geographic reach.
“We will use the funding for expanding the supply network, developing into new integration partners, and building a strong team.
“Aura enables fundamental shifts in the local security industry. It allows for a shift from location-specific protection to location-independent response and support.
“The power of Aura’s solution lies in the aggregation of security services from a fragmented, competitive industry and giving the means for people to access these emergency services even when they are in an area not covered by traditional fixed location services,” he explains.