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Active Campaign

Table of Contents
Active Campaign
Introduction

ActiveCampaign is an email marketing and light CRM platform known for its powerful automation. Where simpler tools send newsletters, ActiveCampaign lets you build behaviour-based sequences that react to what each contact does, so your follow-up is timely and relevant.

Who it suits

ActiveCampaign fits a business ready to go beyond basic newsletters and nurture leads automatically based on their behaviour, and one that wants email and contact management joined up.

What you get

  • Advanced, behaviour-based marketing automation.
  • A built-in CRM to track contacts and deals.
  • Segmentation so the right message reaches the right people.
  • Strong reporting on what drives results.

How the cost works

ActiveCampaign is a monthly subscription priced by contacts and feature tier, in US dollars. The automation and CRM depth means it sits a little above the simplest tools. Check current plans against your list size and needs.

Our take

ActiveCampaign is one of the stronger choices if automation is central to how you sell, and the built-in CRM is a bonus for a growing pipeline. It is more than a first-timer needs, so match the tier to your stage. Understand marketing automation and lead generation to use it well.

See ActiveCampaign plans

Related: Marketing automation  ·  Lead generation  ·  Customer acquisition

Main Features

Each package’s features are based on business type, either B2C or B2B or E-Commerce.

Broadcast emails – Allows you to send one-time email campaigns to a group of people, or to your whole contact list.

Group audience into segments – Use targeted emails to send the right message to the right group of people based on the data you have on them.

Autoresponders – You can create and send automated, sequenced emails to people on your list. The contents of the email are triggered by the individual website user’s actions made on your website.

Multi-user editing – Collaborate with your team, edit campaigns together, and give each other feedback by leaving comments.

Revision history – Have all your email campaigns stored on the system, with the option to revert or compare versions.

App integrations – Get your email marketing service connected to your favourite apps such as PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, and 850+ other apps. You can also integrate with ActiveCampaign and Salesforce.

Geotracking – This feature enables you to get data on where your website users are coming, including the place of residence by country, region and city.

Mobile optimisation – This allows the user to have a good experience with your content regardless of whether they are viewing it on a phone or a PC screen

Social sharing – Give your contacts an opportunity to share your content including your brand’s message, on social media platforms. This can build your brand’s following and get new eyes on you.

Analytics and Site tracking – Integrate Google Analytics and track your contacts’ behaviour.

Pricing

There are four packages to choose from: Lite, Plus, Professional, and Enterprise. You can choose to be billed either on a monthly or annual basis. The pricing can start from a list size of 500. You can have up to 100,000 contacts.

Lite – Sold at $39 USD per month for 1000 contacts (email subscribers). The price increases as your contacts increase.

Lite features:

B2C – Features include: marketing automation, email marketing, unlimited sending, drag and drop email builder, email templates, send newsletters, subscription forms, segmentation, site and event tracking, and campaign and automation reporting.

B2B – Features include: 125+ email templates, marketing automation, lead generation forms, lead tracking, email design testing, and campaign and automation reporting.

E-commerce – Features include: marketing automation, email marketing, unlimited email sending, 125+ email templates, drag and drop email builder, subscription forms, segmentation, email and automation reporting, and site and event tracking.

Plus – Sold at $70 (USD) per month for 1000 contacts. The price increases as your contacts increase.

Plus features:

B2C – All Lite features included. Additional features include: landing pages, 50+ landing page templates, Facebook custom audiences, contact scoring, SMS marketing, automations map, advanced performance reporting, and custom branded forms and landing pages.

B2B – All Lite features included. Additional features include: landing pages, 50+ landing page templates, Facebook custom audiences, SMS marketing, and advanced performance reporting.

E-commerce – All Lite features included. Additional features include: product blocks, custom ecommerce integrations, product landing pages, 50+ landing page templates, Facebook custom audiences, contact scoring, e-commerce dashboard, and marketing revenue report.

Professional – Sold at $187(USD) per month for 2500 contacts. The price increases as your contacts increase.

Professional features:

B2C – All Plus features included. Additional features include: website personalisation, predictive sending, predictive content, marketing attribution, split automations, attribution reporting, and site messages.

B2B – All Plus features included. Additional features include: predictive sending, predictive content marketing attribution, split automations, site messages, conversion reporting, and website personalisation.

E-commerce – All Plus features included. Additional features include: personalised product experiences, predictive sending, predictive content, site messages, attribution reporting, and split automations.

Enterprise – Sold at $323 (USD) per month for 2500 contacts. The price increases as your contacts increase.

Enterprise features:

B2C – All Pro features included. Additional features include: custom reporting, custom Mailserver domain, custom domain, free design services, unlimited email design testing, and social data enrichment.

B2B – All Pro features included. Additional features include: custom marketing, custom domain, contact enrichment, unlimited email testing, and free design services.

E-commerce – All Pro features included. Additional features include: custom reporting, custom domain, free design services, contact enrichment, unlimited email testing, and custom Mailserver domain.

For non-profits only – There is a 20% discount for nonprofits.

Pros and Cons

Pros

Powerful Automation
Built-in CRM
Over 900 Integrations

Cons

Learning Curve
Basic CRM
Reporting Complexity
FAQs

ActiveCampaign offers a user-friendly interface with drag-and-drop functionalities. However, it has a wider range of features compared to simpler email marketing platforms. There is a learning curve, but ActiveCampaign offers extensive resources including tutorials, webinars, and a knowledgeable support team to help you get started.

ActiveCampaign boasts over 900 integrations with popular CRM, e-commerce, and marketing automation tools. This allows you to connect your data and automate workflows across different platforms. Explore the ActiveCampaign app marketplace to see compatible integrations.

ActiveCampaign prioritizes email deliverability. They maintain good relationships with internet service providers (ISPs) and use various anti-spam techniques to increase the chances of your emails landing in inboxes and not spam folders.

ActiveCampaign offers detailed reporting and analytics. You can track key metrics such as open rates, click-through rates, conversions, and more. This data allows you to measure the effectiveness of your campaigns and make data-driven decisions for future efforts.

ActiveCampaign offers migration tools to help you import your contacts, email lists, and even some automation workflows from other platforms. This makes it easier to switch to ActiveCampaign without losing valuable data.

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