Active Campaign

About

Active Campaign is an email marketing services provider that allows users to send broadcast emails that are targeted (segmented for specific audiences), as well as trigger emails, which are sent based on the website visits and engagement.

You can also schedule emails for specific days, have autoresponders, and email funnels.

To help you get started, they have 125+ email templates that are B2B and B2C friendly. The emails are responsive and work with HTML.

Active Campaign offers multi-user editing, which means you and your team can work on an email campaign together.

To get to know more about your audience, there is a geo-tracking feature, which captures your contacts’ location for geo-targeted campaigns, as well as site tracking, which connects your email marketing to your contact’s behaviour. You are also able to set specific link actions, such as get notifications, and create deals for your contacts.

The duration of the free trial is 14-days, and you don’t need a credit card to sign up – only sign up by email.

Pricing

There are four packages to choose from: Lite, Plus, Professional, and Enterprise. You can choose to be billed either on a monthly or annual basis. The pricing can start from a list size of 500. You can have up to 100,000 contacts.

Lite – 9$ USD per month for 500 contacts (email subscribers). If you choose to have 1,000 contacts, you will pay 29$ per month.

Lite features:

B2C – Features include: marketing automation, email marketing, unlimited sending, drag and drop email builder, email templates, send newsletters, subscription forms, segmentation, site and event tracking, and campaign and automation reporting.

B2B – Features include: 125+ email templates, marketing automation, lead generation forms, lead tracking, email design testing, and campaign and automation reporting.

E-commerce – Features include: marketing automation, email marketing, unlimited email sending, 125+ email templates, drag and drop email builder, subscription forms, segmentation, email and automation reporting, and site and event tracking.

Plus – 49$ (USD) per month for 500 contacts, and a total of 49$ (USD) per month for 1,000 contacts.

Plus features:

B2C – All Lite features included. Additional features include: landing pages, 50+ landing page templates, Facebook custom audiences, contact scoring, SMS marketing, automations map, advanced performance reporting, and custom branded forms and landing pages.

B2B – All Lite features included. Additional features include: landing pages, 50+ landing page templates, Facebook custom audiences, SMS marketing, and advanced performance reporting.

E-commerce – All Lite features included. Additional features include: product blocks, custom ecommerce integrations, product landing pages, 50+ landing page templates, Facebook custom audiences, contact scoring, e-commerce dashboard, and marketing revenue report.

Professional – sold at 149$ (USD) per month for 500 contacts and 149$ paid monthly (USD) per month for 1000 contacts.

Professional features:

B2C – All Plus features included. Additional features include: website personalisation, predictive sending, predictive content, marketing attribution, split automations, attribution reporting, and site messages.

B2B – All Plus features included. Additional features include: predictive sending, predictive content marketing attribution, split automations, site messages, conversion reporting, and website personalisation.

E-commerce – All Plus features included. Additional features include: personalised product experiences, predictive sending, predictive content, site messages, attribution reporting, and split automations.

Enterprise – for enterprise pricing models, potential customers can speak to a sales agent for a customised plan.

Enterprise features:

B2C – All Pro features included. Additional features include: custom reporting, custom Mailserver domain, custom domain, free design services, unlimited email design testing, and social data enrichment.

B2B – All Pro features included. Additional features include: custom marketing, custom domain, contact enrichment, unlimited email testing, and free design services.

E-commerce – All Pro features included. Additional features include: custom reporting, custom domain, free design services, contact enrichment, unlimited email testing, and custom Mailserver domain.

For non-profits only – there is a 20% discount for nonprofits.

Main Features

Each package’s features are based on business type, either B2C or B2B or E-Commerce.

Broadcast emails – allows you to send one-time email campaigns to a group of people, or to your whole contact list.

Group audience into segments – use targeted emails to send the right message to the right group of people based on the data you have on them.

Autoresponders – you can create and send automated, sequenced emails to people on your list. The contents of the email are triggered by the individual website user’s actions made on your website.

Multi-user editing – collaborate with your team, edit campaigns together, and give each other feedback (leave comments).

Revision history – have all your email campaigns stored on the system, with the option to revert or compare versions.

App integrations – get your email marketing service connected to your favourite apps such as PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, and 850+ other apps. You can also integrate with ActiveCampaign and Salesforce.

Geotracking – this feature enables you to get data on where your website users are coming, from including the place of residence by country, by region and by city.

Mobile optimisation – this allows the user to have a good experience with your content regardless of whether they are viewing it on a phone or a PC screen

Social sharing – give your contacts an opportunity to share your content including your brand’s message, on social media platforms. This can build your brand’s following and get new eyes on you.

Analytics and Site tracking – integrate Google Analytics and track your contacts’ behaviour.

Pros

The Geolocation and Site tracking features provide detailed information about your user/ contact’s behaviour on the website and record for example the contacts that have visited a certain URL or domain. It targets contacts who were referred from a certain URL and records the device that contacts have used while visiting the website.

Cons

There is no mention of a lead generation tool like webinars being integrated into the platform.

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