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GetResponse

Table of Contents
Introduction

GetResponse offers an easy way for business owners to design professional emails to help them get click-throughs to their websites and ultimately get sales. Their e-mail marketing package has a drag-and-drop e-mail creator which provides free e-mail templates and easy design tools.

GetResponse Features

Some of the e-mail marketing features available include automated e-mails, autoresponders, related products being automatically recommended, integrating your existing online shop, and sending abandoned cart e-mails. Additionally, the platform allows customers to segment their audience according to behaviour and engagement and has been integrated with artificial intelligence (AI) for a seameless e-mail marketing content creation.

They also offer the transactional emails feature as a paid add-on, which means you can use Simple Mail Transfer Protocol (SMTP) triggered emails to send receipts or reminders to customers. Your account can be integrated with analytics or e-commerce platforms; it allows you to get real-time analytics.

With GetResponse you get access to a free website builder and lead generation tools like webinars. In addition to the Basic plan, all the other plans have webinar funnels as a feature.

Free trial

GetResponse has a 30-day free trial on all its packages, including the enterprise package.

Main Features

E-mail broadcasts: Also known as one-time e-mail campaigns, broadcasts can be sent to a particular group on your e-mail list or all your contacts/subscribers. It includes newsletters, special offer campaigns, featured blog posts, and any other updates.

Autoresponders: You can create and send automated emails to everyone on your list. The contents of the email are triggered by the individual website user’s actions made on your website or web app.

Drag-and-drop email creator: Easily design personalised e-mails by using free templates.

Transactional e-mails: This paid add-on, can be used to send triggered e-mails that include sending the user/contact receipts or reminders.

Integrate your online shop: Use your e-mail marketing to add products from your GetResponse store, and that way, you get more customers to buy from you. You can also have your contacts get related products recommended automatically.

Send abandoned cart e-mails: To customers who need a reminder to return to your website to make a purchase.

AI e-mail marketing: Create engaging e-mails faster with the OpenAI-powered e-mail generator.

Real-time analytics: Track your e-mail marketing performance with comprehensive reports.

Pricing

You can choose to make monthly payments or pay per annum. They offer four payment plans. You can start with a list size of 1 000 contacts/subscribers. All pricing is in USD.

Starter package (1000 contacts) – Costs $19 per month on a monthly contract or $15,58 per month on a yearly contract. The package comes with a free trial and includes:

  • AI email generator
  • Unlimited autoresponders
  • AI landing pages
  • Custom automation workflow
  • Email and landing page templates
  • Sign-up forms and pop-ups
  • 24/7 chat support

Marketer package (1000 contacts) – $59 per month on a monthly contract or $48,48 per month on a yearly contract. The package comes with a free trial and includes:

  • Abandoned cart recovery
  • Newsletter revenue statistics
  • Promo codes
  • E-mail delivery scheduling
  • Advanced segmentation
  • Sales funnels
  • Contact scoring
  • Unlimited web push notifications

Creator package (1000 contacts) – $69 per month on a monthly contract or $56,58 per month on a yearly contract. The package comes with a free trial and includes:

  • AI course creator
  • Up to 500 students
  • Mobile app for students
  • Quizzes and certificates
  • Creator profile
  • Premium newsletters
  • Website builder
  • Webinars
  • No transaction fees

Enterprise package – Custom pricing (will require a booking). The enterprise package includes:

  • Premium, priority support
  • Dedicated IP address
  • Single sign-on (SSO)
  • SMS marketing
  • Mobile push notifications
  • AI product recommendations
  • Transactional e-mails
  • Unlimited users

Note: Yearly contracts receive an 18% discount. Charities and NGOs receive a 50% discount on every monthly plan.

Pros and Cons

Pros

Integrated with AI for seamless e-mail creation.
Integration with e-commerce platforms and other apps.
Real-time analytics on e-mail performance.
Has a free trial on all packages.

Cons

No local pricing.
Limitations on features during the free trial.
FAQs

During the free trial, you will have access to all premium features with some limitations on webinars, messages, landing pages, marketing automation, and chats.

If you are interested in the Enterprise plan, you can take advantage of the Pilot Programme, which allows you to test the Enterprise tools for 30 days.

GetResponse provides a comprehensive knowledge base, webinars, and video tutorials to help you get started and explore its functionalities.

Yes, you can upgrade the list size limitation, change your billing period and upgrade to a higher package at your request.

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