GetResponse

Oct 4, 2021

Introduction

GetResponse offers an easy way for business owners to design professional emails to help them get click-throughs to their websites and ultimately get sales. Their email marketing package has a drag-and-drop email creator which provides free email templates and easy design tools.

Some of the email marketing features available include automated emails, autoresponders, related products being automatically recommended, integrating your existing online shop, and sending abandoned cart emails.

They also offer the transactional emails feature as a paid add-on, which means you can use Simple Mail Transfer Protocol (SMTP) triggered emails to send receipts or reminders to customers. Your account can be integrated with analytics or e-commerce platforms, it allows you to get real-time analytics.

With GetResponse you get access to a free website builder and lead generation tools like webinars. In addition to the Basic plan, all the other plans have webinar funnels as a feature.

Try the free trial for 30 days, with no credit card required.

Main Features

Email broadcasts – Also known as one-time email campaigns, can be sent to a particular group on your email list or all your contacts/ subscribers. It includes newsletters, special offer campaigns, featured blog posts, and any other updates.

Autoresponders – You can create and send automated emails to everyone on your list. The contents of the email are triggered by the individual website user’s actions made on your website or web app.

Drag-and-drop email creator – Easily designs personalised emails with free templates.

Transactional emails – This paid add-on, can be used to send triggered emails that include sending the user/ contact receipts or reminders.

Integrate your online shop – Use your email marketing to add products from your GetResponse store, and that way you get more customers to buy from you. You can also have your contacts get related products recommended automatically.

Send abandoned cart emails – To customers who need a reminder to return to your website to make a purchase.

Promote webinars through email – You are also able to set up webinar funnels.

Get real-time analytics by integrating your account with analytics or e-commerce platforms.

Pricing

You can choose to make monthly payments or pay per annum. They offer four payment plans. You can start with a list size of 1,000 contacts/ subscribers.

Email Marketing – $15.6 (USD) per month for 1,000 contacts.

Features include unlimited newsletters, email marketing, website builder, autoresponders, unlimited landing pages, sales funnels (1 funnel), unlimited lead funnels, Facebook and Google Ads, and Chats (a new feature), sign-up forms and popups and 24/7 live chat support.

Marketing Automation– $40,18 per month for 1,000 contacts.

All Email Marketing features included. Additional features include marketing automation (5 workflows), event-based workflows, webinars (max 100 attendees), advanced segmentation, contact scoring and tagging, sales funnels (5 funnels), work together (3 users), and webinar funnels (5 funnels).

E-commerce Marketing – $97.6 for 1000 contacts.

All Marketing Automation features included. Additional features include: e-commerce integrations, unlimited marketing automation, quick transactional emails, web push notifications, paid webinars, unlimited sales funnels, unlimited webinar funnels, on-demand webinars, and work together feature (up to five users can use this programme), abandoned cart recovery, promo codes, product recommendations and web push notifications.

Max – Custom pricing (Personalised per individual business).

Get all the features from the E-commerce Marketing package. Added features includes: transactional emails (paid add-on), dedicated support, multiple accounts and users (10 and up to 500), account migration support, team and role management, single sign-on (SSO), webinars (500 attendees incl. and up to 1000), and assisted IP warmup (for qualifying accounts).

For non-profits only – Get up to 50% discount if you qualify for the GetResponse for Non-profits programme.

Note: If you choose to pay annually, you can choose to pay 12-months upfront (get 18% off) or pay upfront for the 24-months plan (get a 30% discount).

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Pros

  • Unlimited landing pages, sales funnels, and unlimited lead funnels.

  • Powerful Automation

  • Excellent Deliverability

Cons

  • Limited Design Flexibility

  • Pricing Increase for Advanced Features

  • Limited Integrations

FAQs

GetResponse offers a user-friendly interface with drag-and-drop editing for building emails and landing pages. However, some users might find advanced automation features to have a steeper learning curve.

GetResponse provides a comprehensive knowledge base, webinars, and video tutorials to help you get started and explore its functionalities.

GetResponse claims to be committed to data security and offers features like two-factor authentication and GDPR compliance tools. It’s important to research how these features align with POPIA requirements for your specific needs.