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GetResponse

Table of Contents
SME Reviews 14
Introduction

GetResponse is an email marketing and automation platform that goes beyond newsletters to include autoresponders, landing pages, sign-up forms and simple sales funnels. It gives a small business the tools to grow an email list and sell to it in one place.

Who it suits

GetResponse fits an SME that wants to build and nurture an email list and would rather have email, landing pages and automation under one roof than stitch several tools together.

What you get

  • Email newsletters, autoresponders and marketing automation.
  • Landing pages and sign-up forms to capture leads.
  • Basic sales funnels and eCommerce integrations.
  • Reporting to see what your campaigns actually earn.

How the cost works

GetResponse is a monthly subscription priced by the size of your contact list, usually in US dollars, with a free or low-cost entry tier and higher plans unlocking automation and funnels. Check current plans against your list size.

Our take

GetResponse is a capable all-rounder for list building and automation. If email is your main channel, compare it against dedicated email tools on features that matter to you. Learn how marketing automation and lead generation work together to get the most from whichever you choose.

See GetResponse plans

Related: Marketing automation  ·  Lead generation  ·  Digital marketing

Main Features

Integrated AI: GetResponse enables users to use AI for email generation, campaign generation and as an email writing assistant.

Automated Email Marketing: The platform features various email marketing tools for auto responding, email creation and various newsletter templates.

Marketing Automation: GetResponse has powerful workflows to help businesses engage with customers at every stage of their customer journey.

Multichannel Engagement: SMEs can communicate across various channels and boost engagement where their audience is most responsive.

Landing Pages: Be able to create landing pages that show what your business has to offer and generate quality leads.

Audience Segmentation: Users can build data-based segments of their customers sharing traits and run targeted campaigns.

Real-time Analytics: Track your e-mail marketing performance with comprehensive reports.

Pricing

GetResponse has four priced plans each with a 14-day free trial and no credit card required during sign-up.

Starter Plan – $19 per month or $15.58 per month on the yearly plan with 1000 list size. The Starter plan features:

  • Unlimited monthly email sends
  • AI-powered content generators
  • Welcome email series
  • 1 custom automaton workflow
  • Landing page builder
  • Signup forms and pop-ups
  • Free custom domain on yearly plan

Marketer Plan – $59 per month or $48.38 per month on the yearly plan with 1000 list size. The Marketer plan features everything on the starter plan plus:

  • Advanced audience segmentation
  • Abandoned cart recovery
  • Sales funnels
  • Promo codes and revenue reports
  • Unlimited web push notifications
  • Free custom domain with yearly plan
  • Unlimited automation workflows

Creator Plan – $69 per month or $56.58 per month on the yearly plan with a 1000 list size. The Creator plan features everything on the marketer plan plus:

  • Webinars
  • Website builder
  • Course creator
  • Up to 500 students
  • Premium newsletter subscriptions
  • Free custom domain with yearly plan

Enterprise Plan – Enquire for custom pricing. The Enterprise plan features everything on the creator plan plus:

  • Student management
  • Premium newsletter subscriptions
  • Dedicated sending domain
  • Dedicated IP address
  • Premium, priority support
  • Single sign-on (SSO)
  • SMS marketing
  • Mobile push notifications
  • AI product recommendations
  • Transactional emails
  • Unlimited users

Note: Yearly contracts receive an 18% discount. Charities and NGOs receive a 50% discount on every monthly plan.

Pros and Cons

Pros

Integrated with AI for seamless e-mail creation.
Integration with e-commerce platforms and other apps.
Real-time analytics on e-mail performance.
Has a free trial on all packages.

Cons

No local pricing.
Limitations on features during the free trial.
FAQs

During the free trial, you will have access to all premium features with some limitations on webinars, messages, landing pages, marketing automation, and chats.

If you are interested in the Enterprise plan, you can take advantage of the Pilot Programme, which allows you to test the Enterprise tools for 30 days.

GetResponse provides a comprehensive knowledge base, webinars, and video tutorials to help you get started and explore its functionalities.

Yes, you can upgrade the list size limitation, change your billing period and upgrade to a higher package at your request.

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