All businesses operating in the digital world require digital marketing to ensure they get maximum exposure for their business and increase sales. For small to medium-sized enterprises (SMEs), the cost of doing digital marketing can be significantly high. This means they have to find other ways of conducting marketing, and one of the most cost-effective ways is affiliate marketing.
What is Affiliate Marketing?
Affiliate marketing is a performance-based advertising model where individuals (affiliates) earn commissions by promoting another company’s products or services. Affiliates use unique tracking links on blogs, websites, or social media to drive sales or leads, receiving payment only when a specific action occurs.
Affiliate marketing is a low-cost channel to promote products or services; however, it requires a robust platform. One such platform is Impact.com (Impact).
What is Impact?
Impact.com is a leading partnership management platform that acts as a marketplace and automation tool connecting brands with affiliates, influencers, and publishers. It facilitates the entire affiliate marketing lifecycle – tracking, reporting, payments, and discovery, enabling brands to scale performance-based partnerships that drive sales and revenue.
What Does Impact Offer SMEs?
Impact has a range of features for SMEs looking to start their affiliate marketing campaigns. Features range from access to global vetted partners, automation tools, performance tracking and fraud protection.