Lovable

Updated on Nov 13, 2025

Introduction

AI app and website builders are becoming a critical tool for small to medium-sized enterprises (SMEs) looking to capitalise on digital transformation and open up new revenue streams. These platforms simplify the web and app development process, making them ideal for SMEs looking for low-cost digital transformation products. One such platform is Lovable.

What is Loveable?

Lovable is an artificial intelligence (AI)-powered platform that allows users to create websites and full-stack web applications by describing their ideas in natural language, a process sometimes called ‘vibe coding’. The platform handles the coding, deployment, and backend setup, enabling users to build custom digital products without needing to write code or hire developers.

What Does Lovable Offer SMEs?

For SMEs looking to build their websites or web applications, Lovable offers a range of features such as AI-powered code generation, integrated backend services, AI-powered chatbots and visual editing.

Main Features

Full-stack App Generation: Lovable generates both client and server code, saving SMEs hours of web development.

GitHub Integration: Lovable lets you export your app to GitHub so you can own and control the codebase.

AI Coding Intelligence: Supports advanced logic generation such as CRUD operations, data relationships, authentication, and role-based access.

Website Builder: Lovable lets users build their websites easily and is great for marketing sites and landing pages.

AI App Builder User Interface (UI): Lovable’s AI provides a minimalist UI, making it easier for users to edit the visuals.

Extensible with Code: Users can modify their websites or apps post-generation, making it ideal for simple website editing.

Pricing

Lovable has four paid plans, including a free plan that requires no credit card when subscribing.

Free Plan – $0 per month. The Free plan has the following features:

  • 5 daily credits (up to 30 per month)
  • Public projects
  • Unlimited collaborators
  • 5 lovable.dev domains

Pro Plan – $25 per month or $21 per month on the annual plan on 100 credits. The Pro plan features everything on the free plan plus:

  • 5 daily credits (up to 150/month)
  • Credit rollovers
  • Unlimited lovable.app domains
  • Remove the Lovable badge
  • User roles and permissions

Business Plan – $50 per month or $42 per month on the annual plan on 100 credits. The Business plan features everything on the pro plan plus:

  • Internal publish (only accessible to internal members)
  • Single sign-on (SSO)
  • Personal projects
  • Opt out of data training
  • Design templates

Enterprise Plan – Custom pricing upon request. The Enterprise plan features everything on the business plan plus:

  • Dedicated support
  • Onboarding services
  • Custom connections
  • Group-based access control
  • Custom design systems

Lovable also offers a 50% discount on its Lovable Pro plan for students.

Pros and Cons

Pros

  • Has a free plan.

  • Leverages AI for simple web development.

  • Integrates with various external apps.

  • Users own their projects and codes.

Cons

  • Free plan has limited features.

  • Has no local pricing.

  • Can be difficult to navigate for users with no GitHub knowledge.

FAQs

Credits are used when sending messages in Lovable. Pricing varies by mode:

Default Mode: credits vary based on task complexity

Chat Mode: 1 credit per message

Loveable allows the user to own projects and codes. You can collaborate at source or check out your changes using GitHub.

Lovable builds front-end using React, Tailwind & Vite, and can connect to OpenAPI backends. Support for data persistence and authentication is in alpha, using Supabase. Learn more.

Funding

SME Funding - Get Pre-Approved

Important – Please Read Before Applying:

  • This funding is strictly for registered businesses with a valid CIPC registration number.
  • Your business must have an active business bank account (applications using personal accounts will not be accepted).
  • Minimum monthly turnover: R50,000 for the past 6 months.
  • This is not personal funding or a grant.

Applications that do not meet these requirements will, unfortunately, not be processed.