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Mailchimp

Table of Contents
Mailchimp
Introduction

Design and personalise your emails and keep track of your email campaigns from anywhere and at any time, whether it is on a desktop or on Mailchimp’s mobile app.

The company’s platform provides features like a drop-and-drag editor, pre‑designed templates, as well as other useful functionalities to help you send the right emails with the right messaging. For example, you can get help crafting the right subject lines based on feedback from their Subject Line Helper.

Mailchimp offers a free plan with a capped contact list and limited features, including surveys and a basic CRM, which help users get feedback from their audience. Contact limits and plan features change regularly, so check Mailchimp’s current pricing page before you commit.

The service also has hundreds of app integrations available, connecting to apps and web services like LinkedIn, Facebook, WordPress, LiveChat, SimpleTexting, Squarespace, Stripe, and Shopware.

Main Features

Drag-and-drop email editor – Easily design professional and responsive emails without the help of tech or IT expert.

Transactional emails – Send individual emails to a customer based on their previous experience with your brand.

Marketing automation – Create a great customer experience using the customer journey tool.

250+ App integrations – Make the best of marketing and enhance your customers’ shopping experience as they interact with your brand, make use of integrated apps such as LinkedIn, Facebook, WordPress, LiveChat, SimpleTexting, Squarespace, Stripe, and Shopware.

Free surveys – Use forms to get immediate feedback from your customers and find out what they want from you.

Free CRM – Understand how to keep your customers engaged with the data you get from the marketing CRM tool.

Free social media management – Create, schedule and manage your social media accounts from one place, and get the data in one space.

Real-time analytics – Keep track of your customers’ behaviours as they interact with your brand whether via email or on your website, use the insights to create a better customer journey.

Mobile app – Make use of Mailchimp at any time and anywhere, access your email marketing campaigns from your cell phone.

Pricing

While the free plan allows users up to 2,000 subscribers, it has limited features. To expand the number of features you have access to you, opt for the paid plans.

Free plan – up to 500 contacts. Features include one-person access, the abandoned cart email, one-click automated welcome email, and basic reporting. Also included marketing CRM, website builder, and Mailchimp domain, forms, and landing pages.

Essentials plan – R95 per month. Starts from 500 contacts, with the option to increase to up to 50 000 contacts.

All Free Plan Features included. Additional features include three audiences, three seats, including the owner and admin permissions. The features are the same as the free plan. In addition, you also get access to email templates, Multi-Step Journeys, custom branding, A/B Testing, and 24/7 Email & Chat Support.

Standard plan – R140 per month. Starts from 500 with the option to increase to up to 100 000 contacts. Currently there is a 50% off for 12 months discount.

All Essentials Plan Features included. Additional features include five audiences, five seats, retargeting ads, customer journey builder and branching points, send-time optimization, and custom templates.

Premium plan – R2750 per month. Starts from 500 with the option to increase to up to 200 000 contacts.

All Essentials Plan Features included. Additional features include unlimited audiences, unlimited number of seats, advanced segmentation, multivariate testing, access to phone support, 24/7 access to email and chat support.

Pay As You Go – This plan is flexible, it works well for users who send out emails on a seasonal basis. You can buy email credits and don’t need a monthly subscription.

Non-profits – There is a 15% discount for nonprofits and charities – you need to apply for this.

Note: The number of emails you can send per month is based on the plan you have.

Pros and Cons

Pros

Free tools such as surveys and marketing CRM
More than 250 apps and web services.
Templates and design
Reporting and analytics

Cons

Limited free plan
Limited design flexibility
FAQs

Yes, Mailchimp is designed with a user-friendly interface and offers plenty of tutorials and resources to help beginners get started. They provide drag-and-drop email builders and templates that require no coding knowledge.

Yes, Mailchimp offers email automation features, allowing you to create triggered email sequences based on user behaviour. For example, you can send welcome emails to new subscribers or abandoned cart reminders.

Yes, Mailchimp integrates with a wide range of apps and services, including CRM platforms, e-commerce platforms, and social media tools. This allows you to streamline your workflow and manage your data more effectively.

Mailchimp takes data security seriously and complies with relevant data privacy regulations like GDPR and CCPA. You can access and export your subscriber data at any time.

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