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Mailchimp

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Mailchimp
Introduction

Mailchimp is one of the best-known email marketing platforms in the world, popular with small businesses for its easy templates, generous free entry tier, and a steadily growing set of automation, landing-page and light CRM features.

Who it suits

Mailchimp fits an owner who wants a familiar, easy tool to start email marketing, ideally testing the waters on a free plan before committing, and who values a large ecosystem of integrations.

What you get

  • Drag-and-drop email builder with plenty of templates.
  • A free tier for small lists to get started.
  • Automation, landing pages, forms and basic audience insights.
  • Wide integration with eCommerce and other tools.

How the cost works

Mailchimp has a free plan for small lists, then paid monthly tiers priced by contacts and features, in US dollars. Costs rise as your list grows, so watch the tier thresholds. Check current plans for your list size.

Our take

Mailchimp is a sensible starting point thanks to the free tier and ease of use, though its pricing can climb as your list grows and its automation is lighter than some rivals. Start here to learn the ropes, and revisit your choice as your lead generation and automation needs mature.

See Mailchimp plans

Related: Marketing automation  ·  Lead generation  ·  Digital marketing

Main Features

Drag-and-drop email editor – Easily design professional and responsive emails without the help of tech or IT expert.

Transactional emails – Send individual emails to a customer based on their previous experience with your brand.

Marketing automation – Create a great customer experience using the customer journey tool.

250+ App integrations – Make the best of marketing and enhance your customers’ shopping experience as they interact with your brand, make use of integrated apps such as LinkedIn, Facebook, WordPress, LiveChat, SimpleTexting, Squarespace, Stripe, and Shopware.

Free surveys – Use forms to get immediate feedback from your customers and find out what they want from you.

Free CRM – Understand how to keep your customers engaged with the data you get from the marketing CRM tool.

Free social media management – Create, schedule and manage your social media accounts from one place, and get the data in one space.

Real-time analytics – Keep track of your customers’ behaviours as they interact with your brand whether via email or on your website, use the insights to create a better customer journey.

Mobile app – Make use of Mailchimp at any time and anywhere, access your email marketing campaigns from your cell phone.

Pricing

While the free plan allows users up to 2,000 subscribers, it has limited features. To expand the number of features you have access to you, opt for the paid plans.

Free plan – up to 500 contacts. Features include one-person access, the abandoned cart email, one-click automated welcome email, and basic reporting. Also included marketing CRM, website builder, and Mailchimp domain, forms, and landing pages.

Essentials plan – R95 per month. Starts from 500 contacts, with the option to increase to up to 50 000 contacts.

All Free Plan Features included. Additional features include three audiences, three seats, including the owner and admin permissions. The features are the same as the free plan. In addition, you also get access to email templates, Multi-Step Journeys, custom branding, A/B Testing, and 24/7 Email & Chat Support.

Standard plan – R140 per month. Starts from 500 with the option to increase to up to 100 000 contacts. Currently there is a 50% off for 12 months discount.

All Essentials Plan Features included. Additional features include five audiences, five seats, retargeting ads, customer journey builder and branching points, send-time optimization, and custom templates.

Premium plan – R2750 per month. Starts from 500 with the option to increase to up to 200 000 contacts.

All Essentials Plan Features included. Additional features include unlimited audiences, unlimited number of seats, advanced segmentation, multivariate testing, access to phone support, 24/7 access to email and chat support.

Pay As You Go – This plan is flexible, it works well for users who send out emails on a seasonal basis. You can buy email credits and don’t need a monthly subscription.

Non-profits – There is a 15% discount for nonprofits and charities – you need to apply for this.

Note: The number of emails you can send per month is based on the plan you have.

Pros and Cons

Pros

Free tools such as surveys and marketing CRM
More than 250 apps and web services.
Templates and design
Reporting and analytics

Cons

Limited free plan
Limited design flexibility
FAQs

Yes, Mailchimp is designed with a user-friendly interface and offers plenty of tutorials and resources to help beginners get started. They provide drag-and-drop email builders and templates that require no coding knowledge.

Yes, Mailchimp offers email automation features, allowing you to create triggered email sequences based on user behaviour. For example, you can send welcome emails to new subscribers or abandoned cart reminders.

Yes, Mailchimp integrates with a wide range of apps and services, including CRM platforms, e-commerce platforms, and social media tools. This allows you to streamline your workflow and manage your data more effectively.

Mailchimp takes data security seriously and complies with relevant data privacy regulations like GDPR and CCPA. You can access and export your subscriber data at any time.

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