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Semrush

Table of Contents
Introduction

Semrush is an all-in-one reporting software for online marketing. It’s popularly known as a search engine optimisation (SEO) tool. It encompasses over 55 tools and reports, allowing business owners to discover marketing insights across various digital marketing aspects, including SEO, competitive research, campaign management, and more.

Businesses can analyse their keywords, backlinks, and ads to let them create an edge against competitors. Additionally, Semrush lets you crawl and audit up to 300 thousand pages to gain insight on technical optimisation to improve your site’s overall performance, search engine visibility, and user experience.

Semrush also allows you to keep track of your keywords. You can track hundreds of keywords to help you keep track of your rankings and see how they change over time. Small to medium enterprises can utilise this to increase their online visibility.

Main Features

Search Engine Optimisation (SEO): Semrush offers a wide range of SEO tools to help your website rank and perform well.

Social Media Marketing (SMM): Semrush lets you boost your social media marketing through publishing, analysing, and monitoring tools.

Pay-Per-Click (PPC): Semrush allows businesses to create and optimise PPC campaigns to get the best results.

Competitive Research: With Semrush, you can gain an understanding of what your competitors are doing and how it works for them.

Marketing Insights: Semrush provides valuable insights into market trends.

Content Marketing: The platform offers tools to plan, schedule, and execute content marketing plans.

Campaign Management: Semrush helps organise and track the progress of your business’s various marketing campaigns.

Pricing

Semrush has four pricing tiers, including the free plan. The tiers are free, pro, guru, and business.

Free: $0 per month

  • 10 keyword searches per day.
  • Analyse up to 10 domains daily.
  • Track up to 10 keywords.
  • Run a website audit and crawl up to 100 URLS.
  • Check the status of your local listings in more than 70+ authoritative directories.
  • Receive recommendations for content optimisation.
  • Access to SEO Writing Assistant.
  • 10 units for the SEO Ideas Unit.

Pro: $139,95 monthly

Includes everything available on the free plan plus:

  • Create up to 5 Projects.
  • Analyse competitor strategy.
  • Keyword research.
  • Track up to 500 keywords.
  • Conduct link building.
  • Crawl and audit up to 100 000 pages.

Guru: $249,95

Includes everything available on the free pro plan plus:

  • A total of 15 Projects.
  • Content marketing platform for topic research, content optimisation on the go.
  • Crawl and audit up to 300 000 pages.
  • Track up to 1 500 keywords
  • Access to historical data
  • Ability to track keyword positions across different devices & locations (multi-targeting).
  • Ability to identify and track keyword cannibalisation.

Business: $499.95

Includes everything available on the free pro plan plus:

  • Application Programming Interface (API) access.
  • Analysis of product listing ads (PLA).
  • Free migration from third-party tools.
  • Share of Voice metric.
  • Get page audit for accelerated mobile pages (AMP).
Pros and Cons

Pros

Forever free plan.
Unique add-on features.
Wide range of features and tools.
Semrush offers extensive data for keyword research.
Effective competitor analysis feature.
Seven-day money-back guarantee if you’re unhappy.

Cons

Very costly for small businesses.
Semrush plans have limited user seats.
It takes time and effort to learn to use it.
FAQs

Yes. Semrush has a free plan with limited features.

Yes, you can. Semrush lets you downgrade, cancel, or upgrade your subscription.

No. Semrush doesn’t directly make your website rank. However, it’s a powerful tool that provides insights and data to boost your SEO strategy.

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