Square

Introduction

When it comes to optimising business processes, one of the areas in which technology can help is with appointments and bookings. Scheduling software platforms offer a range of comprehensive features for small to medium-sized enterprises (SMEs), which can help improve business efficiency and cut costs. One of those platforms is Square.

What is Square?

Square is an all-in-one software platform that helps service-based businesses manage appointment scheduling, customer information, and payment processing from a single dashboard. The platform is suited for SMEs who want to create custom online booking pages, integrate with social media for client bookings, and track business performance through sales reports, among many others.

What SMEs Can Find on Square

For SMEs, Square has a range of features which are highly effective and beneficial. The platform offers:

  • A free booking website
  • Unlimited staff schedules
  • Integration with Google Calendar
  • Comprehensive resource tracking
  • Scheduling of single sessions or recurring classes

These are just a few of the features Square has on offer for SMEs. For SMEs who want to improve their customer services or introduce bookings, Square is a great fit.

Main Features

Customer Interactions Tracking: Square allows users to access customer transaction history, texts and e-mail with Square Messages.

Customer Profiles: Store clients’ details such as preferences, birthdays, documents, images and files on customer profiles.

Add Unlimited Staff Schedules: Square lets your clients book services with any team member at any location.

Free Booking Website: Allow your customers to book your services 24/7 with your online booking site.

Contactless Payments: Accept contactless cards, Apple Pay, and digital wallets with Tap to Pay on iPhone or Tap to Pay on Android.

Waitlists: Create client demand with a waitlist that automatically fills cancellation openings.

Pricing

Square has three packages on offer for SMEs. Larger businesses can receive custom pricing on request.

Square Free – $0 per month, per location. Processing fees for tap, insert or swipe payments are 2,6% + 15c per payment. Online payment fees are 3,3% per payment + 30c. Features include:

  • Online booking website and integrations
  • Appointment reminders
  • Unlimited staff calendars

Square Plus – $49 per month, per location. Processing fees for tap, insert or swipe payments are 2,5% + 15c. Online payment fees are 2 + 30c. Top features include:

  • Cancellation policy and no-show fees
  • Multi-staff appointment booking
  • Waitlist

Square Premium – $149 per month, per location. Processing fees for tap, insert or swipe payments are 2,4% + 15c. Online payment fees are 2,9% + 30c. Top features include:

  • Future bookings reports
  • Service cost tracking
  • Resource management

The Square Plus and Square Premium plans come with a 30-day free trial.

Pros and Cons

Pros

Has a comprehensive free plan.
Easily integrates with other software.
Has built-in payment gateways.

Cons

No local pricing.
Free plan has limited features.
FAQs

You can use a free transfer to receive your funds the next business day or pay a fee to receive the funds instantly.

No, you do not need to purchase hardware to take payments with Square. There are several ways to take payments without any hardware, including invoicing, payment links, virtual terminal, Tap to Pay on iPhone, and Tap to Pay on Android.

Processing fees vary based on the Square plan you choose. Square Premium offers the lowest processing fees. Businesses processing over $250 000 per year can receive custom processing fees.

Yes, Square allows you to switch or cancel plans anytime.

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