Thundafund

Feb 14, 2022

Introduction

Thundafund launched in 2011 with a specific focus on getting creative and innovative projects funded. 

The rewards-based platform allows people to make donations and in return, receive a reward. Individuals (‘project creators’) can raise funds for anything from charitable causes to startup capital for a new business venture or to support a creative endeavour. 

Thundafund is the brainchild of award-winning social entrepreneur, Patrick Schofield, who also founded Uprise Africa, South Africa’s first equity-based crowdfunding platform, and Backabuddy. 

Since its launch, they have helped raise millions of Rands for project creators.  

Main Features

Type of funding – Thundafund operates a ‘rewards-based’, ‘all-or-nothing’ crowdfunding model. Project creators offer project-related items, known as rewards, to backers in return for their financial contribution. These rewards can be in the form of retail items, recognition and experience.

With the “all-or-nothing” model, entrepreneurs are only allowed to keep the funds if they achieve their fundraising goal.

Projects on the platform average between R5,000 – R50,000, but at the extreme, can go into the millions.

Qualification criteria – To make use of the platform, businesses must fit into any of the following 13 categories: art and photography, community, crafts, design, events, fashion, film and video, food and beverages, media and publishing, music, performance; sport, technology and games.

Project creators also have to be over the age of 18. If applicants are under 18, they will need a project collaborator to register for them, be the payment account holder and take responsibility for the project roll-out.

Application process – You can apply after registering on the website. Each application is reviewed by the Thundafund team and has to be approved before it goes live. The approval process can take weeks.

The first step for qualifying businesses is to determine their crowdfunding project (what the money will be used for) and funding goal. Project creators also have to set a target period for two milestones – the tipping point and the dream goal.

They are also responsible for selecting the appropriate reward to correspond with the amount of money given by each backer. The reward can be a product, recognition or an experience.

Once the project goes live project creators can launch their marketing campaigns to encourage backer support. If the financial target is not met within the tipping point, the funds pledged by donors are returned.

Pricing

Successful campaigns – Those that reach their tipping point milestone, will be charged a fee of either 7% for regular projects or 5% for registered NGOs, exclusive of VAT.

Other costs that are carried by project creators are third-party fees and administration transaction fees, which can range from 3% – 5.5%, depending on the payment method.

If the tipping point (milestone 1) is not reached, then all backers have the opportunity to support another project or get their cash back

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Pros

  • Free business and mentorship support services.

  • Supporter Engagement

  • Supporter Engagement

  • Communication Focus

Cons

  • The Thundafund committee has to approve all campaigns before they go live.

  • Success Relies on You

FAQs

Thundafund prioritizes security. They likely employ industry-standard security measures to protect user data and financial transactions. However, it’s always wise to do your own research. Look for information on their website about security protocols and compliance with relevant regulations.

This depends on Thundafund’s specific policy. Some crowdfunding platforms offer an “all-or-nothing” model, where you only receive the pledged funds if you reach your target. Others allow you to keep a portion of the funds raised even if you fall short, though there might be associated fees. Check Thundafund’s terms and conditions for details on their approach.

Here are some general tips:

  • Craft a compelling campaign: Clearly explain your project, its value proposition, and how the funds will be used.
  • Set a realistic funding goal: Research similar campaigns to gauge backer expectations.
  • Offer attractive rewards: Incentivize backers with tiered rewards based on their contribution level.
  • Promote your campaign effectively: Utilize social media, email marketing, and other channels to reach potential backers.
  • Build trust and transparency: Regularly update backers on your progress and address any concerns.

Yes, several other crowdfunding platforms are operating in South Africa. Consider factors like fees, target audience, and specific features when comparing platforms.

Crowdfunding offers an alternative to bank loans. It can be faster and more accessible, especially for startups or businesses with limited credit history. However, backers expect a return on their investment, unlike a loan with fixed interest rates.