Investment company E2 announced its investment in startup tech company Media Measure as part of its drive to help create jobs and alleviate poverty in the southern African region.
Media Measure is a media compliance and marketing insights business operating in nine African countries, which uses its technology to monitor radio and television channels on behalf of clients that have purchased advertising slots from these channels.
“We ensure that advertising complies with the regulatory environment and that adverts are aired according to their booking schedules,” said founder Naeem Ganey. “This ensures clients get the true value of their investment in radio and TV advertising.”
E2 Investments aims to make a social impact and financial returns through putting money in businesses created by people who have gone through a fellowship run by the Allan Gray Orbis Foundation to encourage entrepreneurship among young people within southern Africa.
“E2 is excited to be supporting Media Measure in its entrepreneurial journey,” E2 chief executive Sawa Nakagawa said. “We look for entrepreneurs such as Media Measure’s founder Naeem Ganey who show drive, vision, and value-alignment.”
Media Measure currently employs three staff in South Africa and has plans to grow. The business currently operates in Rwanda, Mozambique, Botswana, Namibia, Swaziland, Zambia, Zimbabwe, Angola and Malawi.
“I am excited about the opportunity with E2 to develop tech in Africa. I believe in our country’s and our continent’s ability to develop our own solutions,” Ganey said.
Earlier this month E2 made an investment of R4.6 million in Numeric, a non-profit social enterprise delivering after-school mathematics to thousands of learners in South African primary schools. Over three years, the funding will enable 325 learners a year /975 children to complete the programme and develop a strong foundation in maths, thereby equipping them for life-long success. (via African News Agency)
