Glossary Category: Marketing & Sales

Your target market is the specific group of people most likely to buy from you. Defining it sharply makes every rand of marketing spend work harder.

Social media marketing builds an audience and drives sales through platforms like Facebook, Instagram and LinkedIn, using both free posts and paid ads…

A unique selling point is the one clear reason a customer should choose you over a competitor: the thing you do better, cheaper or differently.

A unique value proposition is a short, plain statement of the value you deliver and who you deliver it to. It tells a customer why you are worth their…

The X-factor is the hard-to-copy quality that makes a business stand out, whether a founder's story, a signature product or an unusual way of serving …

A white paper is an in-depth, authoritative guide on a problem and its solution. Businesses use them to build trust and win over serious, informed buy…