Entrepreneurship
Entrepreneurship is spotting an opportunity and building a business around it, taking on the risk and the work in exchange for the reward if it succee…
Glossary Category: Strategy & Growth
Idea Validation
Idea validation is testing whether people actually want your idea before you spend heavily building it, using real feedback, pre-orders or a simple fi…
Pricing Strategy
A pricing strategy is how you decide what to charge, balancing your costs, your value to the customer and what the market will bear, to protect sales …
Product Launches
A product launch is the coordinated release of a new product to the market, from building demand beforehand to selling and supporting it once it is li…
Product Market Fit
Product-market fit is the point where you have a product a specific market genuinely wants, shown by steady demand, repeat use and word of mouth.
Roll Out
A roll-out is the planned release of a product, service or change across your business or market, usually in stages so you can fix problems before sca…
Side Hustle
A side hustle is a small business you run alongside a job, earning extra income and often testing an idea before you commit to it full time.
SWOT Analysis
A SWOT analysis lists your Strengths, Weaknesses, Opportunities and Threats on one page, giving a quick, honest picture to guide your next decision.