How to Build a Brand through Social Media
Social media is the new yellow pages, helping small businesses grow from local to global. Build your brand by choosing the right platform, defining your identity, and creating a tailored content strategy. Monitor performance, engage with your audience, and stay updated on trends. Be unique, authentic, and human, using customer content to boost credibility. Social media branding goes beyond posting; it is about connection, visibility, and growth.
How to Turn Social Media Followers into Paying Clients
Turning social media followers into paying clients requires more than posting products. Share behind-the-scenes content to connect personally, address your audience’s pain points, and make your messaging relatable. Use promotions, giveaways, and targeted paid ads to boost engagement and sales. Research your audience and tailor your strategy to their needs. With consistent effort, you can convert followers into loyal, paying customers while expanding your reach.
PARTNER CONTENT
Smarter Finances, Stronger Business with Sage Accounting
As you grow your brand online, managing your finances shouldn’t slow you down. Sage Accounting is built for small businesses like yours — helping you stay on top of invoices, payments, and cash flow from anywhere.
With real-time insights, you’ll know exactly how your business is performing and can make smarter decisions to fuel growth. Whether you’re turning followers into paying customers or scaling up, Sage Accounting gives you the confidence to manage your money like a pro.
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Don’t Miss This
Running a small business comes with many challenges, from managing finances to building credibility with clients and investors. Good governance is a powerful tool that can help you structure your business effectively, make better decisions, and ensure sustainable growth.
This webinar on governance for SMMEs will guide you through practical steps to strengthen your business, increase transparency, and build trust with stakeholders.
In this session, you will learn:
- Key principles of governance for small businesses
- How to improve decision-making and risk management
- Ways to build trust with clients, investors, and stakeholders
Date: 02 October 2025 | Time: 11:00 AM – 12:00 PM
Best Social Media Tools for Small Businesses
Social media is a powerful tool for growing your brand, but managing multiple accounts and engaging with your audience can be overwhelming. That’s where social media management platforms come in. These tools help businesses schedule posts, monitor engagement, and analyse performance, all from one central dashboard.
Whether you’re looking for time-saving automation, seamless integration with platforms like Facebook, X, and TikTok, or data-driven insights to improve your campaigns, the right SMM tool can make a huge difference. Discover our top picks, including Sprout Social and Vista Social, to streamline your social strategy.
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