When it comes to customer acquisition, most small businesses focus on email marketing services, paid ad campaigns, and SEO. While these are all effective strategies, social media is also an excellent place to acquire new customers.
No matter what kind of business you run, you will be able to find your customers on social media. As long as you understand your target audience and use the right strategies, your social media channels can help you bring in a lot of new customers and revenue.
Here are some of the best tips and tactics for using social media for customer acquisition.
Use the Right Channels
There are many different social networks at your disposal – each one has unique characteristics and a slightly different audience. It's important that you understand each social media network before implementing your customer acquisition strategy. For example, LinkedIn can be an excellent social media network for B2Bs to acquire customers, while Instagram and Facebook are great channels for B2Cs, like online stores, to push sales.
To choose the right social channels for your customer acquisition strategy, you need to understand who your target audience is, where they are most active, and what interests and problems they have. This will allow you to target them more effectively on the right social networks.
Create Compelling Content
The content you publish on social media is critical for the success of your customer acquisition strategy. This content needs to speak to your target audience, spark an interest in them, inspire them, and develop trust.
Depending on your audience, you could post educational content, inspiring content about your brand story, content about your products, giveaways and special offers, and more. Posting a diverse range of content across your social channels will help you target a wider audience and attract more customers.
Promote User-Generated Content
User-generated content is incredibly powerful when it comes to acquiring customers through social media. This is any content that your customers and other people post about your brand. Social media users tend to trust user-generated content more than marketing messages from brands, as it's more authentic. Seeing other people support your brand also helps to establish trust around your business.
You can promote user-generated content through strategic giveaways, working with influencers, running branded hashtag contests, and more. Be sure to share any user-generated content on your profiles.
Partner With Other Brands
Partnering with other brands on social media is a great way to increase your reach and tap into new audiences. A common strategy is to run a partnered giveaway, where each brand provides half of the price and promotes the giveaway on their channels. This lets each brand tap into each other's audience, which can result in driving a lot of new interest and increasing customers.
Work With Influencers
Influencer marketing is massive. There are influencers that cover practically every niche available, so partnering up with them is an excellent way to spread brand awareness and maximize your social media reach. Of course, people put a lot of trust in influencers. So, if you work with an influencer that has the right audience, you should be able to generate a lot more new customers if they actively promote you.
Provide Customer Support On Social Media
Brands can use their social media channels to provide customer support. This is an excellent strategy to connect with potential customers and answer any questions. Providing support in a public space like social media shows potential customers that you care and are dedicated to providing a positive customer experience. This makes it a useful strategy for customer acquisition.
Use a Strong CTA
Finish off your social media content with a powerful call to action (CTA). This is what will motivate your followers to take action – such as signing up for your email marketing strategy or booking a demo for your product or service. Pay careful attention to how you craft your CTA. It needs to be actionable, and it should highlight the value that the user will get out of taking the desired action. If you don’t finish your posts with a strong CTA, then you won’t be able to turn your social media followers into customers.
Social media platforms provide loads of opportunities for brands to acquire new customers. It’s important that you choose the right channels, publish the right content and optimise your social profiles for attracting new business. With a carefully planned social media strategy, you can use your social networks to successfully attract many new customers to your business.