Why SMEs Should Care About Google’s 2017 Year in Search

Updated on 14 December 2017

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google trends 2017

Google announced the results of its 2017 Year in Search.

According to the tech giant the search data offered “a unique perspective on the year’s major moments and top trends based on online searches conducted in South Africa.”

The search data shows that South Africans are increasingly using search to find local businesses – the ‘near me’ search list shows what types of businesses South Africans look for in their neighbourhoods and highlights the importance of these (often small) businesses being online and findable.

Top ‘near me’ searches

Pharmacy near me
Dentist near me
KFC near me
Jobs hiring near me
Hardware store near me
Gynaecologist near me
Printing shops near me
Steers near me
Sushi near me
Doctors near me

Top trending South African searches

Dumi Masilela
Zimbabwe
Cyclone Dineo
Joe Mafela
Karabo Mokoena
Joost van der Westhuizen
Black Friday
Mayweather vs McGregor fight
Fast & Furious 8
Hurricane Irma
Trending personalities

Trending personalities

Dumi Masilela
Joe Mafela
Joost van der Westhuizen
Zodwa Wabantu
Mandla Hlatshwayo
Lundi Tyamara
Simphiwe Ngema
Grace Mugabe
Hugh Hefner
Chester Bennington
Top ‘near me’ searches

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