It’s a new year and we are all getting back into the groove. For business owners, this is the time to implement new changes in your business. This can be anything from a new employee to using new features on social media to build your brand.
Social media features are the tools that are on the apps that help users. These can range from photo filters and in-app voice calling to sending payments through social media platforms. Knowing which features to use or try can elevate your business’ brand on social media.
Now, you might be thinking that some features of social media are unnecessary, or you might be overwhelmed by them. There is no need to panic, especially because social media features are not going anywhere.
This article is here to guide you on which social media features you have to try. We will also look at the reasons why these features are must-tries.
Social Media Features for Businesses
The following features are available on various social media platforms. These features can be impactful tools that you can leverage for your brand.
1. Content Sharing and Resharing
Content sharing is the sharing of data online. This shared data could be text updates, comments, images, videos or any kind of file format containing data. This content may be shared to a limited group of users or publicly to anyone to view, access or download.
Posting engaging and relevant content is important to stay in sync with the ever-evolving social media algorithms.
How to do content sharing: You can generate good and engaging content that resonates with your audience. Use different types of content to appeal to different audiences and their preferences. Furthermore, use popular topics or trends, hashtags, and challenges to create a better reach to your audience.The content-sharing feature is available on all social media platforms such as Facebook, X, TikTok and LinkedIn.
2. Paid Advertising Feature
Paid advertising is when a business pays to promote its products or services on a social media platform. These ads can include images, videos and sponsored posts. The paid advertising feature can increase your brand awareness, drive traffic and boost sales by targeting (a) specific audiences.
How to do paid advertising: Social media advertising campaigns use detailed demographic data to reach your target audience. You can run advertising campaigns on all social media platforms. Each platform has its own pricing and different deliverables for the campaign.
3. Analytics and Reporting Feature
Social media analytics is the collection of data and metrics that can help users measure the overall performance of your social media pages. The analytics are compiled and put into a report that shows real-time and historical data points from your social networks.
How to do analytics and reporting: Social media platforms have a range of analytics tools that you can use. Each platform has its own way of providing you with reports on your social media performance.
Additionally, when you run a social media advertising campaign, the platform will provide you with reports on your campaigns.
4. Social Media Listening Feature
Social listening is all about analysing online conversations surrounding your brand and finding out how your target market views your brand. Social listening also monitors what your customers are saying about your industry and competitors.
How to do social listening: To do comprehensive social listening, you will have to leverage a social listening tool. These tools will monitor your brand mentions and online discussions surrounding your company, industry or topic. The tool does this by pulling keywords and mentions of your brand.
Additionally, social listening tools can also spot emerging trends, understand customer interests and pain points and monitor and manage brand reputation.
Some platforms to look at for social media listening are Brandwatch, Answer the Public, Google Alerts and X Advanced Search.
These four features are just some of the many features available on social media platforms. They are designed to make using the apps easier and to make it easier for businesses to advertise and promote themselves.
Social media is not just a fun activity, especially in business. It’s a tool designed to help businesses grow their presence online and to connect closely with their customers. It will also help businesses build targeted campaigns to increase their sales and ultimately their profits.
For more information on using social media for your business, explore our glossary. To speak to an expert, visit SME Advice.
