Constant Contact is ideal for small businesses that want to run online stores. They offer free website builders and online stores, free web hosting, as well as your SSL Certificate (which provides security).
You get custom templates including industry-specific templates, which can be designed using their easy-to-use tools. You are able to send an unlimited number of emails per month.
Other features include access to Facebook and Instagram Ads, Google Ads, and Google My Business. You can also send trigger emails, resend emails to non-openers, make use of sign-up forms, surveys, and more.
You can also segment your contact list, upload your lists from Excel, Outlook, and Salesforce.
There is also an event management tool to help you create, promote, and manage events easily and effectively with their Eventbrite integration.
Get your first month free – for any plan, no credit card is required.
All plan pricing may change depending on the number of contacts.
Email – from $20/month for 500 contacts.
Features include: a total of five users will have access to the platform, you get unlimited monthly email sends, sign-up forms, and app integrations.
Email Plus – $45 per month for 500 contacts.
Features include an unlimited number of users, unlimited monthly email sends, sign-up forms, and app integrations.
Nonprofits – $20 per month Get a 30% discount if you pay 12 months upfront or 20% off if you pay six months upfront.
For the websites and e-commerce stores – You will be charged per sale made, a 1,5% transaction fee charged on each sale you make.
Note: If you pay in advance, you can get a discount – get a 15% discount if you pay 12 months upfront or save up to 10% if you pay six months upfront.
Drag-and-drop editor – Easily design your newsletters without the help of a developer. Make use of customised templates, including industry-specific templates.
Email marketing – Get an unlimited number of email sends. Features for email marketing include shoppable landing pages, e-commerce segmentation, sign-up forms, pop-up forms.
E-commerce store – Sell unlimited products, accept online payments, integrate shipping management, offer coupons and discounts, and more, to make your customer’s shopping experience great.
Website – Get multiple websites, get free hosting and an SSL Certificate, unlimited storage, website analytics and connect to a custom domain name.
Email marketing automation – Get access to building tools, an automated email behavioural, series, Subject Line A/B Testing, and more.
Marketing Channels & Engagement – Some of the tasks you will be able to do are: social media management, Facebook and Instagram ads, as well as Google Ads and Google My Business. There is also an event management and marketing feature.
App integrations – You can integrate with business solutions such as Salesforce, MindBody, DonorPerfect, Zoho, and more.
Tracking and reporting – Insights are provided on how the customer engages with your content, whether via email or your website/ online store.
The websites and e-commerce stores are not add-ons, it is included in the plans at no additional cost.
There is no mention of how specific the reporting tools are, including whether you get geo-location tracking.
The support includes learning resources and live-chat support, which is available during the weekdays at particular times. You can request a marketing advisor as an add-on.
Finding the right purchases for your small business is time consuming, so smesouthafrica.co.za looked at the list of options to come up with the following recommendations.