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Constant Contact

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Constant Contact
Introduction

E-commerce has become an incredible leveller in the business landscape. Previously, small to medium-sized enterprises (SMEs) struggled to compete with big businesses in acquiring customers and selling to global audiences. With e-commerce, SMEs can compete however, they need to have strong digital marketing.

What is an E-commerce Website?

An e-commerce website is an online platform where a business sells products or services and takes payment online. These businesses can range from retail to service-based businesses.

SMEs need to have a robust e-commerce website and digital marketing provider to ensure they can sell online and maintain customer relationships. There are many platforms to choose from, one of them being Constant Contact.

What is Constant Contact?

Constant Contact is a comprehensive digital marketing platform primarily used by small businesses and organisations to build customer relationships, drive sales, and manage brand awareness. Its core functions span email campaigns, marketing automation, social media management, and audience analytics.

What does Constant Contact Offer SMEs?

Constant Contact offers SMEs a comprehensive suite of digital marketing tools centred around an intuitive, user-friendly interface. It enables small businesses to build and manage customer relationships without needing prior marketing expertise.

Main Features

Email Marketing: Users can create customised email campaigns using a drag-and-drop editor, pre-built templated and an artificial intelligence (AI)-enabled writing assistant.

Marketing Automation: Constant Contact saves you time by setting up automated triggers like welcome sequences, abandoned cart reminders, and post-purchase follow-ups.

Contact Management: You can easily import, organise, and segment your audience lists to ensure targeted, relevant messaging.

Social Media Management: Easily schedule posts, monitor interactions, and analyse the performance of your social channels from one unified platform.

Event Marketing: When throwing an event, you can manage registrations, send invitations, and track RSVPs all in one system.

Analytics and A/B Testing: Track open rates, clicks, and overall campaign ROI, while testing different subject lines to optimise your outreach.

Pricing

Constant Contact has four priced plans.

Lite Plan – Starting at $12 per month. The Lite plan features:

  • Live 1:1 onboarding with experts to help you get started fast
  • Live phone and chat with marketing experts
  • Easy to use drag-and-drop email editor, AI copy generator, and email templates
  • Automatic posts on Facebook, Instagram, LinkedIn, and others to find new customers
  • Basic reporting
  • 1 automation template
  • Easy contact management, web signup forms, and 1 custom segment
  • Host events, sell products, and take payments
  • Import your data using 300 integrations, including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite and more

Standard Plan – Starting at $35 per month. The Standard plan features everything on the lite plan plus:

  • Email scheduling and subject line testing
  • Schedule all social media posts in advance
  • Advanced reporting which allows you to see who opens and clicks on emails
  • 3 automation templates, AI campaign builder, and automatic resend to non-openers
  • Easy contact management, web signup forms, and 10 custom segments
  • Social media ads manager

Premium Plan – Starting at $80 per month. The Premium plan features everything on the standard plan plus:

  • Priority onboarding by dedicated team
  • Dedicated priority support team
  • 3 automation templates, AI campaign builder, and automatic resend to non-openers, unlimited templates, custom automations, ecommerce templates, auto-send welcome emails
  • Easy contact management, web signup forms, and unlimited custom segments
  • Social media ads manager plus Facebook lookalike targeting, Google Ad Manager, and SEO recommendations

Teams Plan – Reach out to Constant Contact for customised pricing.

Pros and Cons

Pros

Beginner-friendly
Large template library
Solid core features

Cons

Limited advanced features
No local pricing
FAQs

Constant Contact is designed to be user-friendly. Setting up an account and creating an email campaign can be done in a matter of minutes, even for beginners. They offer templates and drag-and-drop editing for a smooth experience.

Constant Contact offers tools and resources to help you build your email list organically. This includes signup forms you can embed on your website, social media integration, and even tools to import existing contacts.

The number of contacts you can store depends on your pricing plan. However, most plans offer enough storage for small and medium-sized businesses.

Yes! Constant Contact allows you to segment your email list based on demographics, interests, and past behaviour. This lets you send targeted emails that are more likely to resonate with your audience.

Constant Contact tracks bounces (undeliverable emails) and allow you to analyse the reasons and remove invalid addresses from your list to maintain good email hygiene.

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