Constant Contact

Oct 4, 2021

Introduction

Constant Contact is ideal for small businesses that want to run online stores. They offer free website builders and online stores, free web hosting, as well as your SSL Certificate (which provides security).

You get custom templates including industry-specific templates, which can be designed using their easy-to-use tools. You can send an unlimited number of emails per month.

Other features include access to Facebook and Instagram Ads, Google Ads, and Google My Business. You can also send trigger emails, resend emails to non-openers, make use of sign-up forms, surveys, and more.

You can also segment your contact list, and upload your lists from Excel, Outlook, and Salesforce.

There is also an event management tool to help you create, promote, and manage events easily and effectively with their Eventbrite integration.

Get your first month free – for any plan, no credit card is required.

Main Features

Drag-and-drop editor – Easily design your newsletters without the help of a developer. Make use of customised templates, including industry-specific templates.

Email marketing – Get an unlimited number of email sends. Features for email marketing include shoppable landing pages, e-commerce segmentation, sign-up forms, pop-up forms.

E-commerce store – Sell unlimited products, accept online payments, integrate shipping management, offer coupons and discounts, and more, to make your customer’s shopping experience great.

Website – Get multiple websites, get free hosting and an SSL Certificate, unlimited storage, website analytics and connect to a custom domain name.

Email marketing automation – Get access to building tools like; automated email behavioural, series, Subject Line A/B Testing, and more.

Marketing Channels & Engagement – Some of the tasks you will be able to do are: social media management, Facebook and Instagram ads, as well as Google Ads and Google My Business. There is also an event management and marketing feature.

App integrations – You can integrate with business solutions such as Salesforce, MindBody, DonorPerfect, Zoho, and more.

Tracking and reporting – Insights are provided on how the customer engages with your content, whether via email or your website/ online store.

Pricing

All plan pricing may change depending on the number of contacts.

Lite – from $12/month for 500 contacts.

Features include: a total of five users will have access to the platform, you get unlimited monthly email sends, sign-up forms, and app integrations.

Standard – $35 per month for 500 contacts.

Features include an unlimited number of users, unlimited monthly email sends, sign-up forms, and app integrations.

Premium – $80 per month for 500 contacts.

Nonprofits – 20% 6 month prepay discount and a 30% discount if you pay 12 months.

For the websites and e-commerce stores – You will be charged per sale made, a 1,5% transaction fee charged on each sale you make.

Note: If you pay in advance, you can get a discount – get a 15% discount if you pay 12 months upfront or save up to 10% if you pay six months upfront.

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Pros

  • Beginner-friendly

  • Large template library

  • Solid core features

  • Reliable deliverability

Cons

  • Limited advanced features

  • Limited advanced features

FAQs

Constant Contact is designed to be user-friendly. Setting up an account and creating an email campaign can be done in a matter of minutes, even for beginners. They offer templates and drag-and-drop editing for a smooth experience.

Constant Contact offers tools and resources to help you build your email list organically. This includes signup forms you can embed on your website, social media integration, and even tools to import existing contacts.

The number of contacts you can store depends on your pricing plan. However, most plans offer enough storage for small and medium-sized businesses.

Yes! Constant Contact allows you to segment your email list based on demographics, interests, and past behaviour. This lets you send targeted emails that are more likely to resonate with your audience.

Constant Contact tracks bounces (undeliverable emails) and allow you to analyze the reasons and remove invalid addresses from your list to maintain good email hygiene.

While Constant Contact is a powerful tool for small and medium businesses, larger enterprises might find its features limiting. They may require more advanced marketing automation capabilities.