Business Terms Glossary

Plain-English definitions of the business, funding, legal and marketing terms every South African SME owner should know.

A

Agile Methodology

D

Dividend

E

eCommerce Emotional intelligence Energy Enterprise and Supplier Development Entrepreneurship Exit Strategy

F

Farming Franchising

G

Go To Market Strategy Governance

H

Hierarchy Human Resources

I

Idea Validation Insurance Intellectual Property

J

Joint Venture

K

K-ratio KPIs (Key Performance Indicators)

L

Labour Law Lead Generation Leadership Development Liquidity

M

Machine Learning Marketing Automation Marketing Strategy Mobile Development

N

Negotiations Network Marketing Non-disclosure Agreement

O

Optimisation Outsourcing

P

Personal Branding PPC Pricing Strategy Product Bundling Product Launches Product Market Fit Property Development Purchase Order Funding Python

Q

Quality Control

R

Real Estate Revenue Streams ROI (Return on Investment) Roll Out

S

Sales Seed Funding SEO Side Hustle Situational Analysis Social Media Marketing Startup Funding Stress Management SWOT Analysis System Engineering

T

Target Market Tax and Accounting Tax Invoice Technology Time management Tourism Turnover

U

Unbundling Unique Selling Point (USP) Unique Value Proposition (UVP)

V

Value Chain VAT Invoice Vendor

W

White Labelling White Paper Working Capital Loan

X

X-Factor XML

Y

Year-End Review Year-on-year Yield

Z

Zero-based Budgeting Zoning