Freshsales, from Freshworks, is a customer relationship management tool built to be easy and affordable. It gives a small sales team one place to track leads, manage the pipeline and follow up on time, without the complexity of heavier enterprise CRMs.
Who it suits
Freshsales fits a small business with a growing pipeline that is currently tracking leads in a spreadsheet or someone’s head, and needs a proper system before deals start slipping.
What you get
- Contact and deal management in a clear pipeline view.
- Built-in email, phone and follow-up tracking.
- Automation for repetitive sales admin.
- Reporting on pipeline and conversion.
How the cost works
Freshsales is a monthly subscription per user, in US dollars, with a free or low-cost entry tier and higher plans adding automation and AI features. Check current per-user pricing for your sales team size.
Our take
Freshsales is a friendly first CRM that will not overwhelm a small team, and moving off spreadsheets is usually the single biggest upgrade a growing sales operation can make. Pair it with a real lead generation effort so the pipeline it manages stays full.
Related: Lead generation · Sales · More business tools