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SE Ranking

Table of Contents
Introduction

SE Ranking is a powerful all-in-one SEO platform designed for businesses aiming to improve their visibility online. For South African SMEs that rely on digital channels to attract customers, boost brand awareness, and increase sales, it serves as a practical and scalable solution. Whether you work independently or you’re part of a small team, SE Ranking simplifies digital marketing by offering tools that assist business owners in making data-driven decisions.

More than just a keyword tracker, this tool helps small and medium enterprises manage their entire SEO workflow, from competitor analysis and website audits to backlink tracking and content optimisation. With its user-friendly dashboard and accurate local SEO tools, SE Ranking supports South African SMEs in standing out in a crowded online market.

Main Features

Track Local Keyword Rankings: SE Ranking enables businesses to monitor keyword rankings across search engines with pinpoint accuracy. You can track keywords by country, allowing South African SMEs to effectively target local customers.

Run Website SEO Audits: Identify technical issues holding your website back. From broken links and slow page speed to missing metadata and mobile issues, SE Ranking scans your site and gives actionable steps to fix them. SE Ranking’s auditing tool can also automatically audit a website based on the frequency you choose.

Analyse Your Competitors: SE Ranking lets you gain insight into what your competitors are ranking for. You get visibility into their traffic sources, paid ads, backlinks, and top-performing content, helping you build smarter marketing strategies.

On-Page SEO Checker: SE Ranking allows businesses to find out why their pages aren’t ranking high, giving them an opportunity to fix those pages to improve their ranking. SE Ranking’s On-Page Checker provides suggestions to improve your headings, keyword usage, and readability.

Affordable Backlink Monitoring: Backlinks remain one of the most powerful ranking signals. SE Ranking helps you track your link profile, discover new referring domains, and spot any potentially toxic links that could harm your rankings.

Content and Marketing Plan Tools: With its AI-powered content editor and structured marketing plan, even beginners can create optimised content that performs. These tools are ideal for SMEs without dedicated SEO teams.

Pricing

SE Ranking has three pricing tiers. Which are:

Essential: $65 per month

Suitable for individual SEO professionals

  • 1 manager seat
  • Maximum of 5 projects
  • 500 keywords to track daily
  • Access to Rank Tracker
  • Competitive and Keyword Research
  • Backlink Checker and Monitor

On the essential plan, you also have the option to purchase the following add-ons:

  • Content Marketing Addon
  • Local Marketing Addon
  • Social Media

Pro: $119 per month

Suitable for agencies and small teams.

  • 3 manager seats
  • 30 projects

This plan includes everything in Essential plus:

  • Track 2 000 keywords or increase it to 3500 (which increases pricing as well)
  • On-page and SERP analysis
  • Looker Studio integration
  • Share of Voice metric
  • Content and Local Marketing toolkits
  • Historical data
  • Data Insights
  • AI Results Tracker

The pro plan allows you to purchase the following add-ons:

  • Content Marketing Addon
  • Local Marketing Addon
  • Social Media
  • Annual Subscription Agency Pack

Business: $259 per month

Suitable for large agencies and enterprises.

  • 5 manager seats
  • Unlimited projects

This plan includes everything in Pro Plus:

  • Maximised data reach
  • Keywords Database expansion
  • Historical data
  • Data Insights
  • AI Results Tracker
  • Dedicated Customer Support
  • Team Training
  • API

Add-ons available for purchase are the same as the Pro plan.

Pros and Cons

Pros

Free 14-day trial.
Beginner friendly: Accommodates users with no SEO experience.
Operates as an all-in-one tool.
No hidden costs. You either pay monthly or annually based on the plan you choose.
Offers cheaper plans than other all-in-one SEO platforms.

Cons

No forever free plan.
A wide variety of features might be a learning curve for some users.
Essential plan doesn’t have the agency pack add-on.
FAQs

Not at all. SE Ranking is a beginner-friendly SEO platform.

Any business looking to increase organic traffic, understand their competition, and improve their visibility on Google.

Yes, you can integrate Google Analytics into SE Ranking.

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