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WordPress

Table of Contents
Introduction

WordPress is more than just a blogging platform; it’s a powerful website builder that gives small businesses the tools to create a professional, fast, and secure website without needing coding skills. For businesses looking to build an online presence, WordPress offers a reliable, affordable, and scalable solution that grows with your business.

Whether you’re a startup owner, a local service provider, or an online retailer, WordPress provides easy website creation tools that help small businesses compete online with the same resources big companies use.

Designed for Small Businesses on a Budget

With WordPress, you don’t need to worry about hosting, maintenance, or technical updates. It also comes with a library of mobile-friendly themes, e-commerce functionality, and built-in SEO tools to help local customers find your business online.

Main Features

All-in-One Website Builder

WordPress provides everything your business needs to go live, from hosting and domain registration to customisable themes and security. You don’t need to hire a developer to create a professional site.

Built-in SEO Tools

For businesses, visibility is key. WordPress includes basic SEO tools to help your site rank higher on Google. You can edit metadata, set custom URLs, and access content tips that improve search rankings.

E-commerce Capabilities

WordPress offers built-in e-commerce features for businesses that want to sell products or services online. You can manage inventory, accept online payments, and create a seamless checkout experience for users through integrations.

Easy Blogging and Content Marketing

The platform’s origins as a blogging tool make it ideal for content-driven marketing. Business owners can use the blog feature to share company updates, promote services, or boost organic traffic through valuable content.

Pricing

WordPress offers 5 paid tiers, and a free plan.

Free Plan: $0

  • 1 GB storage.
  • Unlimited pages and visitors.

Personal: $4 per month ($48 annually)

Everything in the free plan:

  • 6 GB storage.
  • Receive a free custom domain for the first year.
  • Ad-free browsing for your audience.
  • Access to a selection of premium themes.
  • Stats.
  • Support from WordPress’s team.

Premium: $8 per month ($96 annually)

Everything in the Personal plan, plus:

  • 13 GB storage.
  • Access to all premium themes.
  • Receive fast support from our expert team.
  • Premium stats.
  • Upload videos to your site.
  • Customise fonts and colours across your site.
  • Connect your website to Google Analytics.

Business: $25 per month ($300 billed annually)

Everything in the Premium plan, plus:

  • 50 GB storage.
  • Priority 24/7 expert support from WordPress’s team.
  • SFTP/SSH, WP-CLI, Git commands, and GitHub Deployments.
  • Install plugins.

Commerce: $45 per month ($540 billed annually)

Everything in the Business plan, plus:

  • Access to e-commerce tools for your online store and an optimised WooCommerce experience.

Enterprise: Starts at an annual rate of $25 000

  • Get a customisable enterprise plan.

 

Pros and Cons

Pros

You can build your site without coding by using drag-and-drop tools.
WordPress has built-in SEO tools to help your business show up in local search.
No upfront developer costs or expensive maintenance.
Businesses can scale their WordPress plan as they grow.

Cons

Limited storage and flexibility on the free plan.
Plugin access is only available on higher-tier plans.
FAQs

Any small-to-medium business in South Africa looking for a cost-effective way to launch or improve their online presence.

No. WordPress accommodates users without tech skills. You can create a full website by yourself using themes and templates.

Yes. All sites come with automatic security updates, backups, and free SSL.

Yes. The e-commerce plan lets you run a full online store with shipping, payment, and inventory management features.

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