Digital Marketing A Lifeline for Small Businesses
Digital marketing is a lifeline for African small businesses facing tough economic times. Despite reduced budgets, it remains the most cost-effective way to reach and retain customers. With AI, businesses can automate tasks, analyse data, and optimise campaigns for better results. From social media to email marketing, digital tools help small businesses build strong customer relationships, stay competitive, and expand beyond borders to achieve sustainable growth.
Digital Tools Your Small Business Needs
Digital tools are essential for small businesses to work smarter and save time. From accounting and marketing to payments and organisation, the right software can transform how your business runs. Use accounting tools to manage finances, marketing software to attract customers, point-of-sale systems for payments, and project management tools for productivity. Embracing these digital solutions helps small businesses boost efficiency, accuracy, and growth.
Learn More on Boosting Your Digital Presence
Accelerate Growth with Digital Transformation
Digital transformation is no longer optional for SMEs in South Africa. It’s essential for growth. By adopting technologies like cloud computing, AI, and e-commerce platforms, small businesses can streamline operations, boost productivity, reduce costs, and engage customers more effectively. While challenges such as limited funding and skills gaps exist, programs from Huawei and Google help SMEs upskill and adopt these tools. Start your digital journey today to scale, compete, and thrive in the modern economy.
Build Stronger Customer Relationships with the Right CRM
Want to manage leads, track sales, and keep your team aligned — all in one place? A good CRM can transform how your business connects with customers. We recently reviewed Monday.com, and it’s packed with tools that make client management effortless.
👉Read our Monday.com review to see how it can help your SME grow smarter.
Funding Summit 2026 is coming!
This year’s summit brought together entrepreneurs and investors for real conversations on SME funding in South Africa — and we’re already gearing up for the next one.
Don’t miss out. Watch the highlights from this year and join the waitlist to get early access to next year’s event.
Effective record-keeping is more than just paperwork; it’s the backbone of a well-run business. Learn how to organise your records efficiently, track your finances accurately, stay compliant with regulations, and use your data to make smarter, informed business decisions.
Join Mpho Maud Raseroka, Founder and CEO of Lodirile Consulting (Pty) Ltd, as she shares practical tips and strategies to strengthen your operations, save time, and set your business up for sustainable growth.
Date: 30 October 2025 | Time: 11:00 AM – 12:00 PM
Don’t miss this chance to learn practical steps that can take your business further.
